Similar Search Results

Is there more information in best‐worst choice data? : Using the attitude heterogeneity structure to identify consumer segments

Mueller, Simone; Rungie, Cam - In: International Journal of Wine Business Research 21 (2009) 1, pp. 24-40

Purpose – The purpose of this paper is to apply a very simple but powerful analysis of the variance‐covariance matrix of individual best‐worst scores to detect which attributes are determining utility components and drive distinct consumer segments. Design/methodology/approach – First an...

Persistent link: https://www.econbiz.de/10014814094

An international comparison of retail consumer wine choice

Goodman, Steve - In: International Journal of Wine Business Research 21 (2009) 1, pp. 41-49

Purpose – The purpose of this paper is to present the results from a 12 country study mapping the influencers on the choice of wine for purchase in the retail store environment. It demonstrates the usefulness of the best‐worst choice method in multi‐country research to map similarities and...

Persistent link: https://www.econbiz.de/10014814095

A cross‐cultural comparison of choice criteria for wine in restaurants

Cohen, Eli; Sirieix, Lucie - In: International Journal of Wine Business Research 21 (2009) 1, pp. 50-63

Purpose – The purpose of this paper is to discuss the difficulties raised by the question of cultural differences in consumption behaviour studies, and proposes the best‐worst method as a tool for comparing data from a cross‐national survey. Design/methodology/approach – Data were...

Persistent link: https://www.econbiz.de/10014814096

Consumer preferences of wine in Italy applying best‐worst scaling

Casini, Leonardo; Corsi, Armando Maria; Goodman, Steve - In: International Journal of Wine Business Research 21 (2009) 1, pp. 64-78

Purpose – The purpose of this paper is to focus on measuring the importance of the attributes, which influence the wine choice of Italian consumers when they buy wine either in a retail or an on‐premise setting, identifying significant behavioural differences across geo‐demographic...

Persistent link: https://www.econbiz.de/10014814097

Chinese choices: a survey of wine consumers in Beijing

Yu, Ying; Sun, Huihui; Goodman, Steve; Chen, Shangwu; … - In: International Journal of Wine Business Research 21 (2009) 2, pp. 155-168

evaluate the influence of different factors on their decision making process to provide information to better understand the … well as a BW choice experiment. Findings – The results show that the consumers intend to pay low prices for daily use wines … prefer the internet for on‐line sales. In the BW experiment, tasting the wine previously, the origin of the wine and brand …

Persistent link: https://www.econbiz.de/10014814102

The culture of wine buying in the UK off‐trade

Ritchie, Caroline - In: International Journal of Wine Business Research 21 (2009) 3, pp. 194-211

situation have significant influence upon purchasing behaviour. The purchase decision is further influenced by whether intended …

Persistent link: https://www.econbiz.de/10014814104

Region of origin and its importance among choice factors in the wine‐buying decision making of consumers

McCutcheon, Emily; Bruwer, Johan; Li, Elton - In: International Journal of Wine Business Research 21 (2009) 3, pp. 212-234

‐buying decision‐making process in the Australian domestic market. Design/methodology/approach – Data collection takes place by means … in the wine‐buying decision making process of consumers, but particularly so in terms of its multi‐dimensional nature … research suggest that wine's region of origin is a significant choice factor in the Australian consumer's wine‐buying decision …

Persistent link: https://www.econbiz.de/10014814105

The hedonic nature of wine tourism consumption: an experiential view

Bruwer, Johan; Alant, Karin - In: International Journal of Wine Business Research 21 (2009) 3, pp. 235-257

region and its products on the destination decision‐making process and ultimately the visitation motivations. Design … repeat visitation plays a key role in visitors' wine tourism behaviour. The decision to engage in wine tourism is generally …

Persistent link: https://www.econbiz.de/10014814106

Is a glass of Merlot the symbol of globalization? : An examination of the impacts of globalization on wine consumption in Asia

Lee, Kyuho - In: International Journal of Wine Business Research 21 (2009) 3, pp. 258-266

Purpose – The purpose of this paper is to investigate how underlying globalization could influence Asian consumers' wine drinking patterns and behaviors. Specifically, a theoretical framework that explains the underlying motivations of Asian wine consumers is developed....

Persistent link: https://www.econbiz.de/10014814107

Wine marketing strategies in Spain : A structural equation approach to consumer response to protected designations of origin (PDOs)

Espejel, Joel; Fandos, Carmina - In: International Journal of Wine Business Research 21 (2009) 3, pp. 267-288

Purpose – The purpose of this paper is to analyse the influence of the perceived wine quality across intrinsic and extrinsic attributes on satisfaction, loyalty and buying intention of Spanish protected designations of origin (PDO) wine consumers. Design/methodology/approach – Information is...

Persistent link: https://www.econbiz.de/10014814108