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Boozing or branding? Measuring the effects of free wine tastings at wine shops

Lockshin, Larry; Knott, David - In: International Journal of Wine Business Research 21 (2009) 4, pp. 312-324

Purpose – The purpose of this paper is to focus on both the sales effects of free wine tastings and the effects on attitudes towards future purchases four weeks after the tastings. Design/methodology/approach – Store scanner data for the four weeks before and after each of ten wine tastings...

Persistent link: https://www.econbiz.de/10014814110

A model of demand in a repeated purchase situation : A simulation of the Champagne wine market

Steichen, Daniel; Terrien, Christophe - In: International Journal of Wine Business Research 21 (2009) 4, pp. 354-372

their past purchases in their decision. The suppliers adapt to the demand by amending their offer price. A simulation of the … originality of this work is based both on the formalization of the dynamic decision process and the methodology used, based on …

Persistent link: https://www.econbiz.de/10014814113

Appellation as an indicator of quality

Atkin, Thomas; Johnson, Ray - In: International Journal of Wine Business Research 22 (2010) 1, pp. 42-61

decision. Consumers often rely upon the place of origin of a wine product in order to assess its quality. This research …

Persistent link: https://www.econbiz.de/10014814116

Buying wine on promotion is trading‐up in UK supermarkets : A case study in Wales and Northern Ireland

Ritchie, Caroline; Elliott, Gary; Flynn, Mike - In: International Journal of Wine Business Research 22 (2010) 2, pp. 102-121

Purpose – Most wine in the UK is sold in supermarkets and most of this on promotion. This holds down average bottle price squeezing profit margins when wine is sold below‐the‐line. This paper aims to develop understanding of what currently influences consumers to buy in supermarkets and...

Persistent link: https://www.econbiz.de/10014814120

The demand for wine in the USA

Cuellar, Steven S.; Colgan, Tim; Hunnicutt, Heather; … - In: International Journal of Wine Business Research 22 (2010) 2, pp. 178-190

Purpose – The purpose of this paper is to investigate the demand for wine and provide insight into the behavior of USA wine consumers. Design/methodology/approach – This paper uses a fixed effect, instrumental variable approach to estimate the demand for wine in the USA, correcting for...

Persistent link: https://www.econbiz.de/10014814125

Cue incongruity in wine personality formation and purchasing

Heslop, Louise A.; Cray, David; Armenakyan, Anahit - In: International Journal of Wine Business Research 22 (2010) 3, pp. 288-307

the wine. Design/methodology/approach – A field experiment in which label information for a fictitious wine was presented …

Persistent link: https://www.econbiz.de/10014814131

Region of origin as choice factor: wine knowledge and wine tourism involvement influence

Famularo, Biagio; Bruwer, Johan; Li, Elton - In: International Journal of Wine Business Research 22 (2010) 4, pp. 362-385

involvement and the impact this has on the wine buying decision‐making process. Design/methodology/approach – A conceptual … wine's region of origin, impacting positively on the consumer's wine decision‐making process. A consumer's willingness to …'s region of origin, therefore attributing to greater recall of wine region in the wine buying decision‐making process. Research …

Persistent link: https://www.econbiz.de/10014814135

“Green” wine packaging: targeting environmental consumers

Barber, Nelson - In: International Journal of Wine Business Research 22 (2010) 4, pp. 423-444

Purpose – The purpose of this paper is to profile consumers who expressed an intention to pay more for environmentally friendly wine packaging and to elaborate marketing strategies that arise from this consumer profiling. Design/methodology/approach – The population under study was the...

Persistent link: https://www.econbiz.de/10014814138

Label design: impact on millennials' perceptions of wine

Henley, Celia D.; Fowler, Deborah C.; Yuan, Jingxue … - In: International Journal of Wine Business Research 23 (2011) 1, pp. 7-20

Purpose – The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers. Design/methodology/approach – A single‐blind study was developed to evaluate the direct implications labels have on millennial...

Persistent link: https://www.econbiz.de/10014814139

Factors influencing wine consumption in Southern California consumers

St James, Melissa; Christodoulidou, Natasa - In: International Journal of Wine Business Research 23 (2011) 1, pp. 36-48

Purpose – The purpose of this paper is to further examine factors influencing the intention to drink wine. Building on studies conducted among British and Australian wine drinkers, this study was undertaken among Southern California wine drinkers in an effort to provide cross‐cultural...

Persistent link: https://www.econbiz.de/10014814141