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Using push-pull winescape attributes to model Australian wine tourist segmentation

Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International Journal of Wine Business Research 29 (2017) 4, pp. 346-372

Purpose The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist profile and explaining their behavioural intentions in the Australian winescape. Design/methodology/approach A...

Persistent link: https://www.econbiz.de/10014814233

A fine wine instrument – an alternative for segmenting the Australian wine market

Johnson, Trent E.; Bastian, Susan E.P. - In: International Journal of Wine Business Research 27 (2015) 3, pp. 182-202

Purpose – The purpose of the study was to devise an instrument, labelled the Fine Wine Instrument (FWI), to measure the fine wine behaviour of respondents and then use that base to segment the consumer sample. The behaviour of those respondents who scored highly on the FWI was examined in...

Persistent link: https://www.econbiz.de/10014814289

The relationship between involvement, destination emotions and place attachment in the Porto wine cellars

Santos, Vasco Ribeiro; Ramos, Paulo; Almeida, Nuno - In: International Journal of Wine Business Research 29 (2017) 4, pp. 401-415

Purpose This paper aims to measure the role of involvement, destination emotions and place attachment in the behavioural intentions of wine tourists when visiting Porto wine cellars. Design/methodology/approach An interceptive survey was conducted with wine tourists during their visits to four...

Persistent link: https://www.econbiz.de/10014814298

Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Bruwer, Johan; Buller, Courtney; John Saliba, Anthony; … - In: International Journal of Wine Business Research 26 (2014) 2, pp. 97-119

Purpose – The purpose of this study was to examine the loyalty of Japanese consumers to country-of-origin (COO) wine brands and how this affects purchasing behaviour. Design/methodology/approach – A multi-dimensional COO brand loyalty scale was developed containing attitudinal...

Persistent link: https://www.econbiz.de/10014814309

Region-of-origin (ROO) certification as marketing strategy in the South African wine market

A. Engelbrecht, Josias; Herbst, Frikkie; Bruwer, Johan - In: International Journal of Wine Business Research 26 (2014) 2, pp. 139-162

, specifically the certification of region of origin (ROO) on the wine label, in the consumer’s wine purchase decision. In addition … faced with a purchasing decision on its own. However, as part of the composite regional variable, namely, grape variety … examines the impact of ROO as an information cue on consumers’ wine purchase decision-making in South Africa. It is of value to …

Persistent link: https://www.econbiz.de/10014814310

Sociodemographic determinants of the probability of wine consumption in Tenerife (Canary Islands)

Rodríguez-Donate, M. Carolina; Romero-Rodríguez, … - In: International Journal of Wine Business Research 29 (2017) 3, pp. 316-334

Purpose The Spanish wine sector has gained ever greater relevance not only in economic terms but also from a social and environmental perspective. One Spanish region with a deeply rooted history of growing and producing wine is the Canary Islands, and specifically the island of Tenerife. The...

Persistent link: https://www.econbiz.de/10014814338

Motivations of wine travelers in rural Northeast Iowa

Grybovych, Oksana; Lankford, Jill; Lankford, Samuel - In: International Journal of Wine Business Research 25 (2013) 4, pp. 285-309

Purpose – The purpose of this exploratory consumer research study was to examine demographic and behavioral characteristics and motivations of wine travelers on the recently established Iowa Wine Trail in rural Northeast Iowa. An array of data on visitor lifestyles, interests, attitudes and...

Persistent link: https://www.econbiz.de/10014814362

Variety seeking by wine consumers in the southern states of the US

Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International Journal of Wine Business Research 27 (2015) 4, pp. 260-280

Purpose – The purpose of this study is to investigate variety-seeking behavior among US wine consumers to determine if there are differences in their personal characteristics, values and relationship with wine. Design/methodology/approach – The research design uses a quantitative research...

Persistent link: https://www.econbiz.de/10014814390

Information and involvement: the influence on the acceptance of innovative wine packaging

Nesselhauf, Lucas; Deker, Johannes S.; Fleuchaus, Ruth - In: International Journal of Wine Business Research 29 (2017) 3, pp. 285-298

innovation and the level of consumer involvement. Design/methodology/approach The paper is based on an online experiment … experiment featured three different packaging options: bottles with screw-cap closures, bag-in-box and StackTek®. For each …

Persistent link: https://www.econbiz.de/10014814396

Using social media in the wine business : An exploratory study from Germany

Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International Journal of Wine Business Research 26 (2014) 2, pp. 80-96

Purpose – This paper aims to conduct two studies to investigate the use of social media tools by wineries in Germany and assess the impact of Facebook membership on customers by comparing them with customers who were not members. Today, a vast number of books and studies are being published...

Persistent link: https://www.econbiz.de/10014814410