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Much human behaviour can be seen as decision-making, and so understanding and influencing those decision …' approach to modelling decision-making, and attempts to extract insights which are relevant to designers working to influence …
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According to normative decision theory there exists a principle of procedure invariance which states that a decision … maker's preference order should remain the same, independently of which response mode is used. For example, the decision … research in behavioral decision making has suggested that judgments and choices yield different preference orders in both the …
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Conjoint choice designs are frequently applied in practice, and often a base alternative is added to the design. When such a 'no-choice' base alternative is present in conjoint choice experiments a constant term should be added to the design ('X'-) matrix with attribute dummies when effects type...
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Research demonstrates that people utilize both reasoning and feeling in decision making and that both strategies can be … advantageous. However, little is known about how people perceive their decision making relative to others. Despite research … findings and popular appeals supporting the use of affective decision processes, across a series of studies, we find that …
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Uncertain Decisions: Bridging Theory and Experiments presents advanced directions of thinking on decision theory - in … particular the more recent contributions on non-expected utility theory, fuzzy decision theory and case-based theory. This work … leading theory of choice and decision, and for contributing to the formation of new models regarding the subject …
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