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Exploring international students' adoption of AI-enabled voice assistants in enrolment decision making : a grounded theory approach

Pawar, Sanjay Krishnapratap; Vispute, Swati Amit - In: Journal of marketing for higher education 34 (2024) 2, pp. 1178-1197

Persistent link: https://www.econbiz.de/10015190037

An empirical study of the factors influencing consumer behaviour in the electric appliances market

Łatuszyńska, Małgorzata; Furaiji, Fatimah; … - In: Contemporary economics 6 (2012) 3, pp. 76-86

. The data employed to analyse the factors influencing consumers' purchase decision-making processes were obtained through a … behaviour. These analyses make it possible to discover consumer decision-making rules. The results may assist producers and …

Persistent link: https://www.econbiz.de/10009767594

Decoding unethical youth buying behaviour : fair trade and unfair means

Śrīvāstava, Arcanā; Tolani, Kanchan Chandar; … - In: International journal of business and globalisation : IJBG 32 (2022) 2/3, pp. 287-308

Persistent link: https://www.econbiz.de/10014232560

Corporate social responsibility and consumer behaviour in the hospitality sector : its effects on the decision-making process

Sahelices-Pinto, César; Lanero-Carrizo, Ana; … - In: World review of entrepreneurship, management and … 15 (2019) 1/2, pp. 132-150

Persistent link: https://www.econbiz.de/10012027574

Choosing among alternative brands : revisiting the way involvement drives consumer selectivity

Konstantoulaki, Kleopatra; Kokkinaki, Flora; … - In: Review of marketing science 19 (2021) 1, pp. 75-100

Persistent link: https://www.econbiz.de/10012656905

The effects of changes in job insecurity on daily consumption and major life decisions

Lozza, Edoardo; Castiglioni, Cinzia; Bonanomi, Andrea - In: Economic and industrial democracy 41 (2020) 3, pp. 610-629

Persistent link: https://www.econbiz.de/10012287765

Environmental management decisions under risk and uncertainty : a systematic literature review of prospect theory

Zeeshan, Asma; Aziz, Tariq; Abbas, Muhammad; Kumar, Satish - In: International journal of business and globalisation : IJBG 38 (2024) 4, pp. 572-590

Persistent link: https://www.econbiz.de/10015393962

Towards an integrated debiasing framework for consumer financial decisions : a reflection on debiasing research

Jugnandan, Shreeya; Willows, Gizelle D. - In: International journal of consumer studies 47 (2023) 4, pp. 1544-1560

Persistent link: https://www.econbiz.de/10014326054

Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda

Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299

Persistent link: https://www.econbiz.de/10015060708

Consumer decision-making rules for FMCG products : study of rural in North India

Verma, Suraj; Rojhe, Kuldeep Chand; Horská, Elena; … - In: Economies : open access journal 11 (2023) 1, pp. 1-13

The present study aims to identify the demographic variables that influence rural customers' decision-making rules in … study. The regression model enables the marketers to identify the key demographic variables which affect the decision …-making rules used by rural people. The study concludes that consumers' decision-making rules are influenced by rural consumer …

Persistent link: https://www.econbiz.de/10013500642