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Persistent link: https://www.econbiz.de/10002071958
We show that the magnitude and direction of the attraction effect is sensitive to the valence of the options considered. We suggest that representation and evaluation of attributes are predictably different in negative domains, where the same attribute that was perceived as a promotion attribute...
Persistent link: https://www.econbiz.de/10014179067
Consumers make mistakes when facing complex purchasing decision problems but if at least some consumers choose only … choice easier (Gaudeul and Sugden, 2011). We design an original experiment to identify consumers’ choice heuristics in the …
Persistent link: https://www.econbiz.de/10014042434
Although multi-attribute choice and judgment models have been used to support the product design decisions of firms in a wide variety of industries, their application nevertheless comes with a couple of important caveats. First, some argue that most modeling approaches are limited in their...
Persistent link: https://www.econbiz.de/10014046430
-credit and self-blame for the decision outcome. A third study separates the effects of differentiability from random choice …
Persistent link: https://www.econbiz.de/10014200306
prices. Without a market to refer to, evaluating the consequences of a public decision on individual welfare is a challenging …
Persistent link: https://www.econbiz.de/10014223152
This article examines consumer choice as a function of the perceptual similarity of the options in the decision set. In …
Persistent link: https://www.econbiz.de/10014224201
around the individual while making a decision. In this study, the circumstances are involvement and dissent. Consistent with … process in searching information that is consistent with his/her prior beliefs and incline to make bias decision. When System … 2 is engaged, individuals are more sequential in searching information, and System 2 reduces possible bias decision. We …
Persistent link: https://www.econbiz.de/10014114288
ABSTRACT. This article studies choice behavior under two types of salience effect: bottom-up stimulus-driven and top-down objective-driven salience. We incorporate both types of salience effect into a simple model that keeps the dichotomy of preference and menu. Applying the revealed preference...
Persistent link: https://www.econbiz.de/10014078180
The literature on the energy-efficiency gap discusses the status-quo bias as a behavioral anomaly that potentially increases a household’s energy consumption. We empirically investigate the extent to which the status-quo bias is linked to residential electricity consumption through two...
Persistent link: https://www.econbiz.de/10014109838