Ghaderi, Zahed; King, Brian Edward Melville; Makian, … - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 3, pp. 422-436
Purpose This study aims to explore how the treatment, well-being and satisfaction of health tourists are affected by what is characterized as the hospitality culture of health care. Design/methodology/approach A qualitative research design focusing on in-depth semi-structured interviews was...