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Assessing Google Cardboard virtual reality as a content delivery system in business classrooms
Lee, Seung Hwan Mark; Sergueeva, Ksenia; Catangui, Mathew; … - In: Journal of education for business 92 (2017) 4, pp. 153-160
Persistent link: https://www.econbiz.de/10011735835
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Chewing increases consumers' thought-engagement during retail shopping
Lee, Seung Hwan Mark; Sergueeva, Ksenia - In: Journal of retailing and consumer services 35 (2017), pp. 127-132
Persistent link: https://www.econbiz.de/10011645142
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What do students think about group work in business education? An investigation into the benefits, challenges, and student-suggested solutions
Lee, Seung Hwan Mark; Smith, Donna; Sergueeva, Ksenia - In: Journal of education for business 91 (2016) 7, pp. 380-386
Persistent link: https://www.econbiz.de/10011636163
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Profiling people's perceptions of retail management careers
Gunn, Frances; Lee, Seung Hwan Mark; Cappuccitti, Anna; … - In: The international review of retail, distribution and … 27 (2017) 5, pp. 515-532
Persistent link: https://www.econbiz.de/10011853929
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When are frugal consumers not frugal? : the influence of personal networks
Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 30 (2016), pp. 1-7
Persistent link: https://www.econbiz.de/10011473120
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Mobile devices in the lecture hall : into it, indifferent, or intrusion?
Hall-Newton, Kathryn; Rudkowski, Janice; Lee, Seung … - In: Journal of education for business 94 (2019) 6, pp. 390-399
Persistent link: https://www.econbiz.de/10012201247
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More than what meets the eye : understanding the effects of poly-contextual cues in online fashion retailing
Baek, Eunsoo; Huang, Zhihong; Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502722
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Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman; Lee, Seung Hwan Mark - In: Journal of business research : JBR 130 (2021), pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
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Communicating returnable packaging via ease of use labeling
Ratnichkina, Polina; Lee, Seung Hwan Mark; Haines, Shelley - In: The international review of retail, distribution and … 31 (2021) 4, pp. 481-497
Persistent link: https://www.econbiz.de/10012609707
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The effects of virtual reality (VR) on charitable giving : the role of empathy, guilt, responsibility, and social exclusion
Kandaurova, Maria; Lee, Seung Hwan Mark - In: Journal of business research : JBR 100 (2019), pp. 571-580
Persistent link: https://www.econbiz.de/10012024016