Similar Search Results

Essential item purchases during COVID-19 : a cluster analysis of psychographic traits

Ng, Pearlyn; Quach, Xuan; Fares, Omar H.; Mohan, Myuri; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 579-600

Persistent link: https://www.econbiz.de/10013415459

Utilization of artificial intelligence in the banking sector : a systematic literature review

Fares, Omar H.; Butt, Irfan; Lee, Seung Hwan Mark - In: Journal of financial services marketing 28 (2023) 4, pp. 835-852

Persistent link: https://www.econbiz.de/10014479184

Four decades of counterfeit research : a bibliometric analysis

Butt, Irfan; Al Balushi, Maha Khamis; Lee, Seung Hwan Mark - In: Cogent business & management 10 (2023) 3, pp. 1-20

This paper assesses the evolution of last 43 years in counterfeit research with respect to sources of knowledge (i.e. journals, authors, institutions, countries) and research themes. The oldest paper on this subject discovered in the Scopus database was published 43 years ago, yet a time frame...

Persistent link: https://www.econbiz.de/10014505292

Virtual reality : a review and a new framework for integrated adoption

Fares, Omar H.; Aversa, Joseph; Lee, Seung Hwan Mark; … - In: International journal of consumer studies 48 (2024) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10014531682

Is VR always better for destination marketing? : comparing different media and styles

Griffin, Tom; Guttentag, Daniel; Lee, Seung Hwan Mark; … - In: Journal of vacation marketing 29 (2023) 1, pp. 119-140

Persistent link: https://www.econbiz.de/10014246955

Need for cognitive closure and mobile personalization : a cluster analysis

Quach, Xuan; Lee, Seung Hwan Mark - In: International journal of retail and distribution management 51 (2023) 8, pp. 991-1009

Persistent link: https://www.econbiz.de/10014334349

Brand balance : the effect of influencer brand encroachment on interactivity

Hamdan, Lara; Lee, Seung Hwan Mark - In: International journal of retail and distribution management 50 (2022) 3, pp. 303-316

Persistent link: https://www.econbiz.de/10013397998

Systemic liquidity shortages and interbank network structures

Lee, Seung Hwan - In: Journal of financial stability 9 (2013) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10009745212

Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty

Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674

Persistent link: https://www.econbiz.de/10011614281

Lie, cheat, and steal : how harmful brands motivate consumers to act unethically

Rotman, Jeff D.; Khamitov, Mansur; Connors, Scott - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 353-361

Persistent link: https://www.econbiz.de/10011858725