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Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010363992
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2
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008909933
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3
Breaking through fast-forwarding : brand information and visual attention
Brasel, S. Adam
;
Gips, James
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 31-48
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003782411
Saved in:
4
Shape grammars and their uses : artifical perception, shape generation and computer aesthetics
Gips, James
-
1975
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009584161
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5
Systematic reflection as a learning opportunity
Brasel, S. Adam
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 90-92
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010082237
Saved in:
6
Systematic reflection as a learning opportunity
Brasel, S. Adam
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 90-92
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009679348
Saved in:
7
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009548140
Saved in:
8
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009161094
Saved in:
9
Overwhelming alternatives
Brasel, S. Adam
-
2004
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003566682
Saved in:
10
Breaking Through Fast-Forwarding: Brand Information and Visual Attention
Brasel, S.Adam
;
Gips, James
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 31-48
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008142667
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