Computeroberflächen stehen vor einer technischen Revolution. "Avatare", intelligente Software-Programme, werden mit den Usern in natürlicher Sprache kommunizieren, sie auf der Suche nach Informationen und Produkten im Internet begleiten, sie beraten und ihnen alltägliche Aufgaben erleichtern....

The success of any User-Generated Content (UGC) website depends crucially on its asset of content contributors. How firms should invest in the acquisition and retention of content contributors represents a novel question that is particularly important for these websites. We develop a vector...

The success of any user-generated content website depends crucially on its asset of content contributors. How firms should invest in the acquisition and retention of content contributors represents a novel question that is particularly important for these websites. We develop a vector...

We track and record five measures of eye movements of current homebuyers who are in the process of searching for homes on the Internet. Total dwell time (how long a person looks at the photo), fixation duration (how long a person spends at each focal point), and saccade amplitude (the average...