Ferreira, Mariana Sobral; Antão, João; Pereira, Ruben; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-10
, satisfaction, and performance through a user-friendly interface. User research, preliminary interviews, five usability interviews … the model. It was determined that the Desktop interface solution may improve this CRM’s ease of use and user satisfaction …