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Effects of package visuals and haptics on brand evaluations

Littel, Sandra; Orth, Ulrich R. - In: European Journal of Marketing 47 (2013) 1/2, pp. 198-217

evaluate brands depending on the semantic congruence between haptics and visuals. Except for the excitement dimension, brand …

Persistent link: https://www.econbiz.de/10014722886

Cues of Nonverbal Communication and Persuasiveness of the Individual

Paladin, Marija - In: Management 5 (2010) 3, pp. 261-277

characteristics and some types of touch used by the persuader affect the persuasiveness of the individual. Our survey showed that …

Persistent link: https://www.econbiz.de/10008740042

Researching Barriers to Cultural Change for Those in Loco Parentis

Piper, Heather; Sikes, Pat - In: Sociological Research Online 15 (2010) 4, pp. 5-5

describing briefly the research relating to \'touch\' and to \'false allegation\' as well as outlining the particular ethical and …

Persistent link: https://www.econbiz.de/10008756159

La persuasione interpersonale attraverso il contatto fisico: una rassegna

Grazia, Monaci Maria; Giulia, De Iorio - In: Micro & Macro Marketing (2009) 2, pp. 243-266

The present review focuses on the effects of interpersonal physical contact on compliance to explicit or implicit requests and on carrying out desired behaviours, reporting main empirical findings, critical aspects of the field, and some possible directions for future research. The studies...

Persistent link: https://www.econbiz.de/10010650577

The effect of physical possession on preference for product warranty

Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425

Persistent link: https://www.econbiz.de/10010223377

What a feeling! : touching sexually laden stimuli makes women seek rewardness

Festjens, Anouk; Bruyneel, Sabrina; Dewitte, Siegfried - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 387-393

Persistent link: https://www.econbiz.de/10010403206

Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation

Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67

Persistent link: https://www.econbiz.de/10011521911

A touch too much : negotiating masculinity, propriety and proximity in intimate labour

Hancock, Philip; Sullivan, Katie; Tyler, Melissa - In: Organization studies : an international … 36 (2015) 12, pp. 1715-1739

Persistent link: https://www.econbiz.de/10011525516

Writing as skin : negotiating the body in(to) learning about the managed self

Brewis, Deborah N; Williams, Eley - In: Management learning : the international journal for … 50 (2019) 1, pp. 87-99

Persistent link: https://www.econbiz.de/10011998533

"I'll wait for him" : understanding when female shoppers prefer working with gay male sales associates

Rosenbaum, Mark S.; Russell, Eric M.; Russell-Bennett, … - In: Journal of retailing and consumer services 36 (2017), pp. 172-179

Persistent link: https://www.econbiz.de/10011697986