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-commerce Interfaces -- Chapter 3. Analysis of Customer Behaviour -- Chapter 4. Designing and Serving a Dedicated Interface -- Chapter 5 …. Evaluation of a Multi-variant Interface Implementation. …This book focuses on the personalisation of the user interface in e-commerce based on collected data on customer …
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This paper examines the eye movements of potential homebuyers searching for houses on the Internet. Total dwell time (looking at the photo), fixation duration (time spent at each focal point), and saccade amplitude (average distance between focal points) significantly explain someone's opinion...
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As technological advancements facilitate democratization of knowledge, Microblogging platforms are vying to become the premier source of knowledge and are competing with news outlets. A huge number of messages is generated on different microblogging platforms. In financial markets, microblogging...
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