Narrow search
Showing 41 - 50 of 57
Cover Image
From firm muscles to firm willpower : understanding the role of embodied cognition in self-regulation
Hung, Iris W.; Labroo, Aparna A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1046-1064
Persistent link: https://www.econbiz.de/10009006648
Cover Image
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya; Labroo, Aparna A.; Dhar, Ravi - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Cover Image
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science 30 (2011) 3, pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Cover Image
Psychological distancing : why happiness helps you see the big picture
Labroo, Aparna A.; Patrick, Vanessa M. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 800-809
Persistent link: https://www.econbiz.de/10003807421
Cover Image
Lay theories of emotion transience and the search for happiness : a fresh perspective on affect regulation
Labroo, Aparna A.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 242-254
Persistent link: https://www.econbiz.de/10003880189
Cover Image
A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.; Labroo, Aparna A.; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
Cover Image
Feeling disconnected from others : the effects of ambient darkness on hedonic choice
Huang, Xun Irene; Dong, Ping; Labroo, Aparna A. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 144-153
Persistent link: https://www.econbiz.de/10011816988
Cover Image
Editorial: relaunching marketing letters
Bradlow, Eric T.; Golder, Peter N.; Huber, Joel; Jap, … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
Cover Image
Special issue on gender and ethnicity in the marketing professoriate
Labroo, Aparna A. (ed.); Mizik, Natalie (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012657852
Cover Image
Introduction to special issue on gender and ethnicity in the marketing professoriate
Labroo, Aparna A.; Mizik, Natalie; Winer, Russell S. - In: Marketing letters : a journal of research in marketing 32 (2021) 3, pp. 273-274
Persistent link: https://www.econbiz.de/10012657857