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Cueing morality : the effect of high-pitched music on healthy choice
Huang, Xun Irene; Labroo, Aparna A. - In: Journal of marketing 84 (2019) 6, pp. 130-143
Persistent link: https://www.econbiz.de/10012309682
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Introducing Marketing Letters' data policy
Labroo, Aparna A.; Mizik, Natalie; Winer, Russell S. - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 361-364
Persistent link: https://www.econbiz.de/10013454564
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Marketing Letters encourages submissions to Replication Corner
Labroo, Aparna A.; Mizik, Natalie; Winer, Russell S. - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 543
Persistent link: https://www.econbiz.de/10013454625
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Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
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The consumer INSIGHT framework : a hypothesis-driven approach to data analytics
Rucker, Derek D.; Labroo, Aparna A. - In: Kellogg on marketing : the marketing faculty of the …, (pp. 367-385). 2023
Persistent link: https://www.econbiz.de/10014283189
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Sparking conversations : editors' pick with commentaries and thematic article compilations
Labroo, Aparna A.; Mizik, Natalie; Winer, Russell S. - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10013184239
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Ambiguity aversion and the preference for established brands
Muthukrishnan, A V; Wathieu, Luc; Jing Xu, Alison - In: Operations research, Management science : OR MS ; the … 50 (2010) 3, pp. 199-201
Persistent link: https://www.econbiz.de/10008713324