This research examines how the importance of a consumer decision influences attitude-decision consistency and choice in … decision contexts that contain versus do not contain specified alternatives. Results demonstrate that decision importance … moderates attitude-decision consistency when alternatives are not specified, but not when alternatives are specified. These …

This chapter provides a behavioral decision perspective on the implications of intertemporal choice research for …

investment decision-making criteria, including past performance, star rating and fees. We conclude that investors are rational …

choices between buying and deferred buying. In Experiment 1 predictions from the behavioral life-cycle theory (Shefrin … behavioral life-cycle theory is obtained in Experiment 2 where four income-change conditions and durable and nondurable goods are …

users' credibility judgments are more extreme when a firm's actual accounting choices do not match expectations. Experiment … 1 supports this prediction in a stock-based compensation context, and Experiment 2 supports it in an accounting estimate … context. Further, evidence from Experiment 1 supports the prediction that credibility judgments mediate the effect of a …

straightforward incorporation of decision-maker characteristics as covariates to individual-level error scale, in a way that is …

organizational and individual decision-making. Image theory contends that decisions are made in a two-stage process based on … the trajectory image. These internal images provide the guidance for consumer decision making …