Dubé, Laurette (ed.); Cohen, Maxime C. (ed.); … - 2024
operations in light of this change. Drawing on a host of expert contributors, Precision Retailing takes a broad perspective of … complement existing behavioral research. The decision support tools will help managers better capture in real-time the multiscale … practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how …