Similar Search Results - EconBiz

Decision Making & Consumers’ Behaviour : A Cognitive Game Approach

Mohamed, Ghada Gomaa A. - 2012

This paper utilizes a theoretical analysis of a cognitive game approach to address the relationship between decision …

Persistent link: https://www.econbiz.de/10013110921

A Consumer Decision-Making Theory of Trademark Law

McKenna, Mark P. - 2012

The consumer search costs theory has dominated discussion of trademark law for the last several decades. According to this theory, trademark law aims to increase consumer welfare by reducing the cost of shopping for goods or services, and it accomplishes this goal by preventing uses of a...

Persistent link: https://www.econbiz.de/10013112114

Influence of Brand Name on Consumer Decision Making Process - An Empirical Study on Car Buyers

Shamsuddoha, Mohammad - 2011

decision making process. This study has been conducted through literature study as well as questionnaire administered survey …

Persistent link: https://www.econbiz.de/10013128840

A medican choice theorem

Cave, Jonathan A. K. - 1987

Persistent link: https://www.econbiz.de/10000759367

Consumer behaviour and managerial decision making

Kardes, Frank R. - 1998

Persistent link: https://www.econbiz.de/10000667544

A comparison of citizen and "expert" preferences using an attribute-based approach to choice

Colombo, Sergio; Angus, A.; Morris, J.; Parsons, D. J.; … - In: Ecological economics : the transdisciplinary journal of … 68 (2009) 11, pp. 2834-2841

Persistent link: https://www.econbiz.de/10003897817

Consumer decision making in low-income families : the case of conflict avoidance

Hamilton, Kathy - In: Journal of consumer behaviour : an international … 8 (2009) 5, pp. 252-267

Persistent link: https://www.econbiz.de/10003899840

Different strokes for different folks : a method to accommodate decision -making heterogeneity

Shao, Wei; Lye, Ashley; Rundle-Thiele, Sharyn - In: Journal of retailing and consumer services 16 (2009) 6, pp. 495-501

Persistent link: https://www.econbiz.de/10003906224

Konsumverhalten

Noel, Hayden - 2010

Persistent link: https://www.econbiz.de/10003906592

Coping with confusion : the case of the Dutch mobile phone market

Kasper, Hans D. P.; Bloemer, Johanna M.; Driessen, Paul H. - In: Managing service quality : MSQ ; an international journal 20 (2010) 2, pp. 140-160

Persistent link: https://www.econbiz.de/10003964468

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