Narrow search
Showing 1,101 - 1,110 of 194,302
Cover Image
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.; Rohm, Andrew; Bahl, Shalini - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Cover Image
Market model-based channel selection in B2B e-Commerce : exploring a buyer's adoption decisions
Chang, Hsin-lu; Easley, Robert F.; Shaw, Michael J. - In: Journal of organizational computing and electronic commerce 19 (2009) 4, pp. 237-264
Persistent link: https://www.econbiz.de/10003931364
Cover Image
Kategoriezentrierte und repräsentantenorientierte Auswahlentscheidungen : Konsequenzen für das Management von Kundenbeziehungen
Weiber, Rolf; Mühlhaus, Daniel; Hörstrup, Robert - In: Management von Kundenbeziehungen : Perspektiven - …, (pp. 407-429). 2010
Persistent link: https://www.econbiz.de/10003934478
Cover Image
Self-regulation of consumer decision making and behavior : the role of implementation intentions
Gollwitzer, Peter M.; Sheeran, Paschal - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 593-607
Persistent link: https://www.econbiz.de/10003936176
Cover Image
Regulatory fit from attribute-based versus alternative-based processing in decision making
Mourali, Mehdi; Pons, Frank - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10003936189
Cover Image
Understanding the relational ecosystem in a connected world
Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010
Persistent link: https://www.econbiz.de/10003951885
Cover Image
Elaboration and numerical anchoring : implications of attitude theories for consumer judgment and decision making
Wegener, Duane T.; Petty, Richard E.; Blankenship, Kevin L. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003958494
Cover Image
The effect of past behavior on variety seeking : automatic and deliberative influences
Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10003958589
Cover Image
New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making?
Wood, Stacy L.; Shinougle, Judith A.; McInnes, Melayne … - In: The aging consumer : perspectives from psychology and …, (pp. 131-147). 2010
Persistent link: https://www.econbiz.de/10003996982
Cover Image
Female consumers : decision-making in brand-driven retail
Granot, Elad; Greene, Henry; Brashear-Alejandro, Thomas - In: Journal of business research : JBR 63 (2010) 8, pp. 801-808
Persistent link: https://www.econbiz.de/10009238396