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Brand permission : a conceptual and managerial framework
Meyvis, Tom; Dhar, Ravi - In: Handbook on brand and experience management, (pp. 18-34). 2008
Persistent link: https://www.econbiz.de/10003788967
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert E.; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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Consumers' preference for choice strategies examined in two task domains
Ziebarth, Gesine E.; Wang, Xiao-tian - In: Consumer behavior, (pp. 151-167). 2009
Persistent link: https://www.econbiz.de/10003838058
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Generation Y female and male decision-making styles in Iran : are they different?
Hanzaee, Kambiz Heidarzadeh; Aghasibeig, Sara - In: The international review of retail, distribution and … 18 (2008) 5, pp. 521-537
Persistent link: https://www.econbiz.de/10003806257
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Relationship between consumer ethics and social rewards-punishments in Mainland China
Zhao, Baochun; Tian, Zhilong - In: International journal of business innovation and research 3 (2009) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10003808796
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Consumer decision making and aging : current knowledge and future directions
Yoon, Carolyn; Cole, Catherine A.; Lee, Michelle P. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10003825280
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Limitations to the deficit attenuation hypothesis : aging and decision making
Healey, M. Karl; Hasher, Lynn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 17-22
Persistent link: https://www.econbiz.de/10003825281
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Consumer decision making and aging : a commentary from a public policy/marketing perspective
Goldberg, Marvin E. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10003825284
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Consumer decision making and aging : a commentary
Sternthal, Brian; Bonezzi, Andrea - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003825319
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Ambivalence and attitudes in consumer replacement decisions
Roster, Catherine A.; Richins, Marsha L. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 48-61
Persistent link: https://www.econbiz.de/10003825332