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Einflüsse des Mobile Commerce auf das Entscheidungsverhalten
Gröppel-Klein, Andrea; Broeckelmann, Philipp - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 33-49). 2008
Persistent link: https://www.econbiz.de/10003753384
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Hängt die Wirkung eines Phantoms von seinem Typ ab?
Gierl, Heribert - In: Der Markt : international journal of marketing 47 (2008) 2, pp. 63-84
Persistent link: https://www.econbiz.de/10003757315
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Lifetime buy decisions with multiple obsolete parts
Bradley, James R.; Guerrero, Héctor H. - In: Production and operations management : an international … 18 (2009) 1, pp. 114-126
Persistent link: https://www.econbiz.de/10003827813
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Does changing the timing of a yearly individual tax refund change the amount spent vs. saved?
Chambers, Valrie; Spencer, Marilyn K. - In: Journal of economic psychology : research in economic … 29 (2008) 6, pp. 856-862
Persistent link: https://www.econbiz.de/10003828905
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Consumer's online shopping influence factors and decision-making model
Yan, Xiangbin; Dai, Shiliang - In: Value creation in e-business management : 15th Americas …, (pp. 89-102). 2009
Persistent link: https://www.econbiz.de/10003866944
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Interactive decision aids for consumer decision making in e-commerce : the influence of perceived strategy restrictiveness
Wang, Weiquan; Benbasat, Izak - In: Management information systems : mis quarterly 33 (2009) 2, pp. 293-320
Persistent link: https://www.econbiz.de/10003855135
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The role of consideration sets in brand choice: the moderating role of product characteristics
Suh, Jung-chae - In: Psychology & marketing 26 (2009) 6, pp. 534-550
Persistent link: https://www.econbiz.de/10003858280
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Engaging the customer : the opposing forces of regulatory nonfit versus fit
Lee, Angela Y. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 134-136
Persistent link: https://www.econbiz.de/10003860475
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Exploring the complexities of value creation : the role of engagement strenght
Scholer, Abigail A.; Higgins, E. Tory - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 137-143
Persistent link: https://www.econbiz.de/10003860489
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Brand choice modeling based on diary mode panel data : a model of choice decision in Turkish Cola market
Kaya, Tolga; Ülengin, Burç - In: Journal of euromarketing 18 (2009) 2, pp. 101-114
Persistent link: https://www.econbiz.de/10003882145