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Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor; Hennig-Thurau, Thorsten - 2010
Persistent link: https://www.econbiz.de/10009012488
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Engaging the consumer : the science and art of the value creation process
Higgins, E. Tory; Scholer, Abigail A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10003860419
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Special issue on "cognition and emotion in economic decision making"
Bonini, Nicolao (contributor); Ranyard, Rob (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003941373
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Positive affect and decision processes : some recent theoretical developments with practical implications
Isen, Alice M. - In: Handbook of consumer psychology, (pp. 273-296). 2008
Persistent link: https://www.econbiz.de/10003716195
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Affect as an ordinal system of utility assessment
Pham, Michel T.; Faraji-Rad, Ali; Toubia, Olivier; Lee, … - In: Organizational behavior and human decision processes : … 131 (2015), pp. 81-94
Persistent link: https://www.econbiz.de/10011422322
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Guilt and ethical choice in consumption : a psychoanalytic perspective
Chatzidakis, Andreas - In: Marketing theory 15 (2015) 1, pp. 79-93
Persistent link: https://www.econbiz.de/10011494434
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Variety-seeking as an emotional coping strategy for chronically indecisive consumers
Jeong, Hyewook Genevieve; Drolet, Aimee Leigh - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10011444018
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Emotion, adaptive decision making and consumer behavior
Bettman, James R.; Kahn, Barbara E.; Keller, Punam Anand - 2016
Persistent link: https://www.econbiz.de/10011446104
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Poker-faced morality : concealing emotions leads to utilitarian decision making
Lee, Jooa Julia; Gino, Francesca - In: Organizational behavior and human decision processes : … 126 (2015), pp. 49-64
Persistent link: https://www.econbiz.de/10011299089
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Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010526559