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The interactive influence of country of origin of brand and product involvement on purchase intention

Prendergast, Gerard P.; Tsang, Alex S.L.; Chan, Cherry N.W. - In: Journal of Consumer Marketing 27 (2010) 2, pp. 180-188

Purpose – Globalization and outsourcing have decoupled country of origin into the country of origin of manufacture (COM) and the country of origin of the brand (COB). This study seeks to extend the work of Gurhan‐Canli and Maheswaran and Lee et al. by investigating the interactive influence...

Persistent link: https://www.econbiz.de/10014848790

The Age Curve: How to Profit from the Coming Demographic Storm

Taran, Zinaida - In: Journal of Consumer Marketing 27 (2010) 2, pp. 193-194

Persistent link: https://www.econbiz.de/10014848793

Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans

Zolfagharian, Mohammad Ali; Sun, Qin - In: Journal of Consumer Marketing 27 (2010) 4, pp. 345-357

Purpose – The paper's aim is to explore how bicultural consumers differ from monocultural consumers, and among themselves, in terms of country‐of‐origin effect and ethnocentrism. Design/methodology/approach – A multidisciplinary literature review pointed to a set of hypotheses regarding...

Persistent link: https://www.econbiz.de/10014848813

Green consumer behavior: determinants of curtailment and eco‐innovation adoption

Jansson, Johan; Marell, Agneta; Nordlund, Annika - In: Journal of Consumer Marketing 27 (2010) 4, pp. 358-370

Purpose – Knowledge of green consumer behavior is important for environmental and business reasons. The purpose of this study is to examine the determinants of green curtailment behaviors and consumer adoption of innovations marketed as green (eco‐innovations), and to analyze factors...

Persistent link: https://www.econbiz.de/10014848814

If they could see me now: immigrants' use of prestige brands to convey status

Eunjung Kwak, Lynn; Sojka, Jane Z. - In: Journal of Consumer Marketing 27 (2010) 4, pp. 371-380

Purpose – The purpose of this study is to examine the degree of ethnic identity and demographic characteristics (the length of residency in the USA, education, income, age, and origin of ethnicity) in relation to brand purchases for status. Design/methodology/approach – The research is based...

Persistent link: https://www.econbiz.de/10014848815

Gender‐role views and gift‐giving behaviors in Israel

Dalakas, Vassilis; Shoham, Aviv - In: Journal of Consumer Marketing 27 (2010) 4, pp. 381-389

Purpose – The paper intends to enrich the set of national contexts used so far in studies about gift‐giving. It also intends to test the unique explanatory power of the dimensions of egalitarianism. Design/methodology/approach – The study uses a survey methodology with an Israeli sample....

Persistent link: https://www.econbiz.de/10014848816

International consumer admiration and the persistence of animosity

Maher, Amro A.; Clark, Paul; Maher, Ahmed - In: Journal of Consumer Marketing 27 (2010) 5, pp. 414-424

Purpose – This paper aims to introduce the concept of admiration for members of other countries as an emotion related … Klein, and suggests that animosity can be displaced by a positive emotion, namely admiration. Managers therefore need to … assess the emotions directed towards their countries to capitalize on such information when marketing their products. …

Persistent link: https://www.econbiz.de/10014848822

Decoding consumer perceptions of premium products with rule‐developing experimentation

Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: Journal of Consumer Marketing 27 (2010) 5, pp. 425-436

Purpose – This paper aims to summarize the results of an empirical project to understand the perceptions of consumers of the future high end products in the USA. This project was a precursor of a larger global project on the topic. Design/methodology/approach – The approach utilizes the...

Persistent link: https://www.econbiz.de/10014848823

Impact of online reviews of customer care experience on brand or company selection

Karakaya, Fahri; Ganim Barnes, Nora - In: Journal of Consumer Marketing 27 (2010) 5, pp. 447-457

Purpose – The purpose of this paper is to study the impact of customer care experiences voiced online on consumer choice of brand or company when purchasing products and services by including the level of usage of these sites, and consumer opinions about whether or not their comments would...

Persistent link: https://www.econbiz.de/10014848825

New or recycled products: how much are consumers willing to pay?

Hamzaoui Essoussi, Leila; Linton, Jonathan D. - In: Journal of Consumer Marketing 27 (2010) 5, pp. 458-468

Purpose – This paper aims to consider the price premium that consumers state they are willing to pay for products with reused or recycled content. It also aims to address the effect of the impact of product category on consumers' willingness to pay premium prices. Design/approach/methodology...

Persistent link: https://www.econbiz.de/10014848826