Summarises a report from the Pontifical Council for Social Communications on the state of ethics in advertising worldwide. Begins with the assertion that advertising profoundly impacts the way people understand themselves and the world around them. It then looks at the potential benefits of...

US marketers know the US standard of ethics. However, that standard can lead to ethical conflict when Americans encounter the emerging market giant, China. As smaller US companies enter China, the potential for ethical conflict increases. Reducing that potential requires knowledge. Knowing the...

As catalog proliferation continues, understanding consumer characteristics and motivations that lead consumers to examine catalogs is becoming increasingly important. This research presents the results of a preliminary investigation that extends the traditional analysis of in‐home shoppers...

The research reported here was a first attempt to determine where Chinese children as consumers learn information about new products and their attitudes toward different sources of information. Chinese children’s usage of the mass media was also examined, as was the relationship between mass...

Many articles have appeared about teenagers as a social and consumption group in various countries, especially in the West, emphasizing the teenagers’ lavish purchases of a great variety of goods, in particular branded products. Many marketers assume that a similar marketing mix and strategy...

Examines the determinants that influence consumers’ intention to buy environmentally friendly products. Ajzen’s theory of planned behaviour (TPB) provides the conceptual framework of the research and the appropriateness of the theory and is tested in two distinct market conditions (UK and...

Reports a study of 214 Chinese Canadian consumers across eight product categories. This study shows that intracultural differences in consumer behavior are inadequately explained by the psychological construct of ethnic identification, and that additional explanatory power is achieved when...