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Global responsibility through consumption?: Resistance and assimilation in the anti-brand movement

Fontenelle, I.A. - In: Strategic Direction 27 (2011) 4

Persistent link: https://www.econbiz.de/10015011680

Producing customer happiness: the job to do for brand innovation

Norton, D.W. - In: Strategic Direction 27 (2011) 4

Persistent link: https://www.econbiz.de/10015011683

Luxury: because you re still worth it (how austerity in the UK is not deterring consumers from buying luxury goods)

Clark, N. - In: Strategic Direction 27 (2011) 8

Persistent link: https://www.econbiz.de/10015011732

Blend in with the scene to get maximum ad stand-out (the effectiveness of advertising based on social media and networks)

Cooper, L. - In: Strategic Direction 27 (2011) 8

Persistent link: https://www.econbiz.de/10015011738

Ten truths about millennials (characteristics of people belonging to the so-called Millennial Generation&)

Smith, J.W. - In: Strategic Direction 27 (2011) 9

Persistent link: https://www.econbiz.de/10015011754

Ten global consumer trends in 2011

Harrison, D. - In: Strategic Direction 27 (2011) 10

Persistent link: https://www.econbiz.de/10015011766

Don t let your customers fade from view (the April 2011 Data Tracker questionnaire survey to determine UK consumer attitudes towards the way that retailers handle their personal data)

Costa, M. - In: Strategic Direction 27 (2011) 11

Persistent link: https://www.econbiz.de/10015011779

Too posh to push direct? (how luxury brands are successfully using direct marketing)

Handley, L. - In: Strategic Direction 27 (2011) 11

Persistent link: https://www.econbiz.de/10015011780

Are you sure the price is right? (pricing and business strategy)

Bakken, D.G. - In: Strategic Direction 29 (2012) 1

Persistent link: https://www.econbiz.de/10015011935

From concern to consumption : Influencing the purchase behavior of green consumers

In: Strategic Direction 29 (2013) 8, pp. 26-28

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015012602