Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...

Purpose – To apply a consumer‐based approach to the study of the underlying concepts involved in social enterprises. Design/methodology/approach – The report aimed to examine social enterprises from the consumer’s point of view and address the question of how social enterprise can make...

The authors describe and explain the progression of economic value, showing that customizing a good turns it into a service, customizing a service turns it into an experience, and customizing an experience turns it into a transformation. Businesses that wish to prosper in the emerging experience...

New technologies and distribution channels are creating an environment in which branding will become more important. At the same time, consumers are becoming increasingly sophisticated about the relationship between brand promise and performance. Marketing must create branding that is based on...

Vying for the attention of the time‐challenged, choice‐saturated consumer characterizes the thrust of competition for the coming five years. There will be a continuing explosion of new technologies and new ways to connect electronically. For the foreseeable future, demands for the...

Purpose – The article offers a radically different and truly strategic approach to SKU optimization. Design/methodology/approach – The author has put together an innovative approached base on recycling and reapplying tested methodology – such as customer preferences and customer switching...

Purpose – Executives need a more advanced tool for examining consumers' loyalty, one that provides a sharper, more precise view. this paper aims to introduce such a tool. Design/methodology/approach – The paper looks at Bain's Net Promoter Score (NPS). Findings – The paper finds that the...

Purpose – In the current recession, cost cutting alone will not enable companies to survive the recession and thrive beyond it. Companies need fresh ideas on how to continue their internal corporate venturing activities, but at lower cost and reduced exposure to risk. This paper aims to...