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Perceptual and behavioural dimensions: measuring brand equity consumer based

Rodrigues, Paula; Martins, Francisco Vitorino - In: Journal of Fashion Marketing and Management: An … 20 (2016) 4, pp. 507-519

Purpose The purpose of this paper is to propose a brand equity measurement model in the consumers’ mind. The measurement model separates the perceptual component of the behaviour component of individuals in their preferences for brands. That is, as a result of a set of perceptions, consumers...

Persistent link: https://www.econbiz.de/10014868471

How cosmopolitan are Indian consumers?: a study on fashion clothing involvement

Khare, Arpita - In: Journal of Fashion Marketing and Management 18 (2014) 4, pp. 431-451

Purpose – The purpose of this paper is to examine affect of cosmopolitanism and consumers’ susceptibility to interpersonal influence on Indian consumers’ fashion clothing involvement. Moderating effect of demographics was studied. Design/methodology/approach – Survey technique through...

Persistent link: https://www.econbiz.de/10014868537

Consumer behavior of generational cohorts for compression sportswear

Rahulan, Monika; Troynikov, Olga; Watson, Chris; Janta, … - In: Journal of Fashion Marketing and Management 19 (2015) 1, pp. 87-104

Purpose – The purpose of this paper is to understand the difference in purchase decision behavior of compression … technical information. Baby Boomers are more confident with their choices, taking a shorter time to reach a purchase decision … implications – This study provides important insights into the purchase decision behavior of Baby Boomers and Generation Y for …

Persistent link: https://www.econbiz.de/10014868539

Counterfeiting, fashion and the civil society

Meraviglia, Laura - In: Journal of Fashion Marketing and Management 19 (2015) 3, pp. 230-248

Purpose – The paper deals with counterfeiting, its problems and its effects, analyzing the case of Italy in particular. The purpose of this paper is to underline the scale of the phenomenon and its economic and social impact on the fashion industry and civil society, concentrating on the...

Persistent link: https://www.econbiz.de/10014868576

Measuring the impact of beliefs on luxury buying behavior in an emerging market : Empirical evidence from India

Jain, Sheetal; Khan, Mohd Naved - In: Journal of Fashion Marketing and Management: An … 21 (2017) 3, pp. 341-360

literature by bringing to light new findings that could help provide meaningful insights to the academicians and marketing …

Persistent link: https://www.econbiz.de/10014868609

Online consumer behaviour of mass-customised apparel products : A hierarchy of traits approach

Ribeiro, Liliana Simões; Duarte, Paulo Alexandre Oliveira - In: Journal of Fashion Marketing and Management 21 (2017) 2, pp. 158-171

Purpose The purpose of this paper is to apply Mowen’s (2000) meta-theoretical model of motivation and personality (3M) and its hierarchy of traits to deeper understand consumer behaviour towards online purchase of mass-customised apparel products. Design/methodology/approach For the current...

Persistent link: https://www.econbiz.de/10014868610

Sustainability innovators and anchor draggers: a global expert study on sustainable fashion

Pedersen, Esben Rahbek Gjerdrum; Andersen, Kirsti Reitan - In: Journal of Fashion Marketing and Management 19 (2015) 3, pp. 315-327

Purpose – The purpose of this paper is to explore current barriers and opportunities for sustainability in the fashion industry. Design/methodology/approach – The paper is based on a study among 36 fashion experts from academia, industry, and non-governmental organizations, who took part in...

Persistent link: https://www.econbiz.de/10014868633

Media influence, fashion, and shopping: a gender perspective

Shephard, Arlesa; Pookulangara, Sanjukta; Kinley, Tammy R. - In: Journal of Fashion Marketing and Management 20 (2016) 1, pp. 4-18

Purpose – Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of media influence, fashion consciousness, and fashion leadership on shopping channel choice in regard to gender....

Persistent link: https://www.econbiz.de/10014868668

Hedonic customer responses to fast fashion and replicas

Miller, Karen - In: Journal of Fashion Marketing and Management: An … 17 (2013) 2, pp. 160-174

Purpose – Very little fast fashion literature focuses on pleasure‐seeking activities or luxury‐fast‐fashion and the purpose of this paper is to start addressing these gaps from the perspective of the customer. Design/methodology/approach – Over eight months, a naturalistic inquiry...

Persistent link: https://www.econbiz.de/10014868710

Fashion/clothing research: an analysis of three journals

Johnson, Kim K P; Lennon, Sharron J.; Mun, Jung Mee; … - In: Journal of Fashion Marketing and Management 19 (2015) 1, pp. 41-55

Purpose – entailed assessing directions in subject matter content and the types of research strategy employed. In research using human participants, the purposes were to assess: sampling strategy, statements limiting generalizability, incentive use, and the use of undergraduates (UGs) as...

Persistent link: https://www.econbiz.de/10014868718