Purpose – The purpose of this paper is to explain the cash‐in‐hand consumer culture in the property and construction sector. The conventional assumption has been that consumers using cash‐in‐hand transactions are rational economic actors doing so simply to save money. Here, this is...

Purpose – The purpose of this paper is to examine motivational research (MR) – the most maligned and misunderstood branch of market research. It argues that MR has been too easily dismissed by researchers. In so doing, they have ignored a potentially significant insight into the post World...

Purpose – The purpose of this paper is to determine the merchandise offered and bought at late‐nineteenth‐century English jumble sales, to understand the place of jumble sales and used goods in the domestic budgets of the poors, and to investigate the reasons for purchasing from jumble...

Purpose – Conspicuous consumption refers to the competitive and extravagant consumption practices and leisure activities that aim to indicate membership to a superior social class. Studies examining the symbolic role of luxury brands and status symbols, and the importance of interpersonal...

Purpose – This article aims to give a short overview of the relationship between marketing and feminism. Design/methodology/approach – The analysis is based on a literature review of key studies contributing to the debates on whether marketing activities exploit or empower women. Findings...

Purpose – This study seeks to further understanding of spectator consumption practices by applying modern consumer theory in a much different historical context: the gladiator games during the time of the Roman Empire. The objective is to validate modern ideas of consumption practices with...

Purpose – The purpose of this paper is to show how 1940s and 1950s motivation research laid the foundations of present day consumer behavior as a discipline. Design/methodology/approach – This research uses standard historical methodology – heavy reliance upon primary sources, avoidance of...

Purpose – A model of the relationships between individuals' perceptions of internet use and internet usage behaviors is presented and tested. The purpose of this paper is to propose that a lack of perceived responsiveness to on‐line communication is positively related to individuals' general...