Purpose – The aim of this research is to investigate how virtual reality, with emphasis on pervasive environments, might affect tourism choice of a destination, in order to exploit it as a marketing tool to promote tourism destination in a global perspective. In particular, the paper analyzes...

Purpose – The purpose of this paper is to explore the influence of demographic factors (age, gender, education, income) on consumer attitudes and their intentions to use radio frequency identification (RFID) in the hotel industry. Design/methodology/approach – Quantitative research...

Purpose – The purpose of this paper is to examine the demand curve for information on tourism destinations and accommodation. The current study compares the demand curves for this information to trends described by Chris Anderson as the “long tail”. Design/methodology/approach – The...

Purpose – The purpose of this paper is to test if and how interactive thematic maps can encourage the formation of tourists' perceptual maps of attractions in a destination. Design/methodology/approach – Data were derived from 365 online trip planners generated by users of the Amish Country...

Purpose – The purpose of this paper is to analyze whether offering free Wi‐Fi improves hotels' online ratings, which are considered a measure of customer satisfaction. Design/methodology/approach – Empirical research was conducted using the salient features of downloaded reviews (e.g....

Purpose – In‐room entertainment technology continues to evolve in the hotel industry. However, given the multitude of entertainment products available in the market place today, hoteliers have little clarity of guests' willingness to pay for those in‐room entertainment technology...

Purpose – The aim of this paper is to investigate how social networks can become the main tool for achieving fast and detailed information for the choice of tourism destination, in order to deeply understand the benefits of these media for promoting tourism destinations in a global...

Purpose – Given the importance of negative word of mouth and growing number of hotel customers who leave their complaints on the web, the purpose of this paper is to investigate the complaints posted by guests who have stayed at luxury hotels in Kuala Lumpur, Malaysia....

Purpose – Today's increasingly interconnected world presents substantial challenges for the security of air travel, which can be attenuated by using registered traveler biometric systems (RTBS). While several systems have been deployed (i.e. Global Entry), it is not clear how a mass adoption...

Purpose – This study aims to explore: the impact of customers' previous experience on their likelihood of using kiosks at quick service restaurants (QSRs); a mediating role of customer readiness (i.e. role clarity, ability, extrinsic motivation, intrinsic motivation) between customers'...