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Role of affect and cognition in consumer brand relationship: exploring gender differences

Sahay, Arvind; Sharma, Nivedita; Mehta, Krishnesh - In: Journal of Indian Business Research 4 (2012) 1, pp. 36-60

influence of peers and family on consumer brand relationships Design/methodology/approach – For this study, a field experiment … approach was used, combined with depth interviews. The experiment was a three‐step process where respondents were first taken … men and women with respect to their interactions with brands. It throws light on the change in behavior with increasing …

Persistent link: https://www.econbiz.de/10014874941

Assessing the ethnocentric tendencies of different age‐cohorts in an emerging market

Deb, Madhurima; Roy Chaudhuri, Himadri - In: Journal of Indian Business Research 4 (2012) 4, pp. 244-268

Purpose – The main purpose of this study was to investigate what leads consumers to ethnocentrism and the effects of their ethnocentrism on attitudes toward country of origin (CO), and subsequently on purchase intentions (PI). The other objective was to study the knowledge and product...

Persistent link: https://www.econbiz.de/10014874952

Customer usage intention of mobile commerce in India: an empirical study

Thakur, Rakhi; Srivastava, Mala - In: Journal of Indian Business Research 5 (2013) 1, pp. 52-72

Purpose – Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile coupons, purchasing of goods and services using mobile phones. Considering mobile penetration and changing lifestyles of the Indian population, it has huge potential. The purpose of this paper is to...

Persistent link: https://www.econbiz.de/10014874959

Consumer attitude towards brand extension : A comparative study of fast moving consumer goods, durable goods and services

Srivastava, Kavita; Sharma, Narendra K. - In: Journal of Indian Business Research 5 (2013) 3, pp. 177-197

Purpose – The present study aims to investigate the impact of perceived quality, brand extension incongruity, involvement and perceived risk on consumer attitude towards brand extension across three product types, namely, FMCG, durable goods and service (FDS) sectors. More importantly, the...

Persistent link: https://www.econbiz.de/10014875100

Environmental consciousness, its antecedents and behavioural outcomes

Sharma, Kavita; Bansal, Monika - In: Journal of Indian Business Research 5 (2013) 3, pp. 198-214

Purpose – The paper attempts to investigate the term “environmental consciousness” and identify the underlying components of environmental consciousness and its antecedents. Also, to propose the framework explaining the linkage between environmental consciousness, its antecedents,...

Persistent link: https://www.econbiz.de/10014875161

Consumer interaction as intellectual capital

Sussan, Fiona - In: Journal of Intellectual Capital 13 (2012) 1, pp. 81-105

interaction to a firm's day‐to‐day decision‐making process. Originality/value – The originality of this paper resides in extending …

Persistent link: https://www.econbiz.de/10014875606

A cross‐national investigation of university students' complaining behaviour and attitudes to complaining

Ferguson, Graham; Phau, Ian - In: Journal of International Education in Business 5 (2012) 1, pp. 50-70

Purpose – The purpose of this paper is to investigate how students from Australia, Indonesia and Malaysia differ in their propensity to complain and attitudes to complaining. Design/methodology/approach – A self‐administered questionnaire was designed using established scales to assess...

Persistent link: https://www.econbiz.de/10014878095

Exploring Muslim consumers' information sources for fatwa rulings on products and behaviors

Muhamad Hashim, Nazlida; Mizerski, Dick - In: Journal of Islamic Marketing 1 (2010) 1, pp. 37-50

Purpose – The purpose of this paper is to explore the nature of fatwa and the dissemination of fatwa rulings among Muslim consumers using two studies. Results from these studies show that contemporary fatwa often extend beyond Muslims' religious beliefs and practices. By advising Muslims on...

Persistent link: https://www.econbiz.de/10014878277

The relationship between religiosity and new product adoption

Rehman, Ateeq‐ur‐; Shahbaz Shabbir, Muhammad - In: Journal of Islamic Marketing 1 (2010) 1, pp. 63-69

Purpose – This paper aims to investigate the relationship between religiosity and new product adoption (NPA) among Muslim consumers. Design/methodology/approach – A total of 300 questionnaires were distributed to university students. Religiosity represented the independent variable and was...

Persistent link: https://www.econbiz.de/10014878279

The constructs mediating religions' influence on buyers and consumers

Muhamad, Nazlida; Mizerski, Dick - In: Journal of Islamic Marketing 1 (2010) 2, pp. 124-135

that appear to influence buyer and consumer behaviour in the light of findings from marketing and religious psychology …

Persistent link: https://www.econbiz.de/10014878283