In order to define consumer expectations over a traceability and information system for the entire food supply chain, the information behaviour of consumers in the food service industry has been subject to an analysis for the first time. In comparison to consumers in retailing, significant...

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

Computer technologies, in general, and Internet technologies, in particular, have had a tremendous impact on all aspects of business over the last several years. One area of continued concern is the protection of intellectual properties within the boundaries of these computer-mediated...

Research of the last decades focused on answering several questions in view of optimum stimulation theory. Which variables do influence general explorative tendencies such as risk taking, variety seeking, or curiosity-motivated behavior and how do the general explorative tendencies effect the...

1. The present study addresses consumer acceptance of food products involving the use of different applications of genetic modification in four Nordic countries. Three food products were used as examples: hard cheese, hard candy, and salmon. Three types of applications of genetic modification...

The research reported here aimed to investigate the effects of different types of information about genetically modified foods on both consumer attitudes towards genetic modification and their tendency to choose genetically modified products (compared to more traditionally manufactured...

1. “Functional foods” is a relatively new term used to describe food products which have been enriched with natural substances/components with a specific physiological preventive and/or health-promoting effect. As yet, there are few actual functional foods in the Danish market, but in Japan...

While large scale, regionally concentrated food producers, processors and distributors are becoming more and more important, a number of consumers have become dissatisfied with this food system for various reasons. Some consumers search actively for alternatives. One of the more recent social...