Marketing lacks comprehension on the increasingly important segment of mature consumers in regards of their behaviors and respective reasons for certain behaviors. This study on the desire for alternative products or brands within the domain of fast moving consumer goods was capable to verify...

In the context of competitive facility location problems demand points often have to be aggregated due to computational intractability. However, usually this spatial aggregation biases the value of the objective function and the optimality of the solution cannot be guaranteed for the original...

Understanding consumer behaviour is of vital importance to consumer oriented e-business models today. In this paper we study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer-to-consumer electronic marketplace. Typical for...

Abstract This paper examines whether a holistic element affected the valuations of visitors to the Anne Frank House, an en-site historical museum. The holistic approach views a museum as a whole entity and not as the sum of individual items. For the purposes of our research, we developed a new...

Tourism is becoming an important sector with a great impact on economic development. Tourists form a heterogeneous group of visitors with significantly different spending patterns. This paper addresses the economic importance of a particular class of tourists, viz. those visiting friends and...

Evolution of consumers' preferences has been recognized by many scholars as being key to understanding technological change. However, mainstream economics cannot account for the seemingly irrational behavior of consumers based on changes in taste – consumer theory lacks exibility and accuracy...

Increasing evidence suggests that sustainable development will require not only improvements on the production side, but also reductions in demand (Duchin and Lange, 1994). Yet resistance to the questioning of consumption patterns is substantial. This has, at least in part, to do with the way in...

This paper focuses on the role of imperfect competition as a microfoundation for fiscal policy effectiveness. The seminal papers in this area conclude that the higher the degree of monopoly power the higher the value of fiscal policy multipliers. However, this result has been criticised because...

In this paper, we analyse the effect of food price changes on household consumption in Ghana during the 1990s and assess the extent to which changes can be explained by trade and agricultural policy reforms. The measurement of the total household welfare effect, one that jointly considers...