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Memetics: a new paradigm for understanding customer behaviour?

Williams, Russell - In: Marketing Intelligence & Planning 20 (2002) 3, pp. 162-167

Looks at memetics, a new science of memes (a unit of cultural material propagated by an imitation process). Examines its origins and attempts to show its significance for the business audience in relation to understanding customer behaviour. Concludes that memetics is still in its infancy and,...

Persistent link: https://www.econbiz.de/10014945822

The impact of product‐related factors on perceived product safety

Yee‐Man Siu, Noel; Wong, Hon‐Yan - In: Marketing Intelligence & Planning 20 (2002) 3, pp. 185-194

The study investigates the impact of product‐related factors on perceived product safety. The factors examined include price, brand name, country of origin, store name, source credibility, product testing, promotion channels, discount offered and packaging. Results indicate that the perceived...

Persistent link: https://www.econbiz.de/10014945825

Engendering trust in e‐commerce: a study of gender‐based concerns

Kolsaker, Ailsa; Payne, Claire - In: Marketing Intelligence & Planning 20 (2002) 4, pp. 206-214

An essential element of successful e‐commerce is building relationships with consumers. All relationships are based upon trust and in the online B2C environment the absence of physical cues increases the reliance upon other elements to convey integrity and engender trust. Isolates and examines...

Persistent link: https://www.econbiz.de/10014945826

Internet users’ intention to purchase air travel online: an empirical investigation

Athiyaman, Adee - In: Marketing Intelligence & Planning 20 (2002) 4, pp. 234-242

It is recognised in marketing that the study of buyer behaviour includes analysis of instrumental acts: that is, acts necessary in obtaining the goal object and the acts involved in consuming it. A technology that eases the difficulty level of instrumental acts such as visiting a purchase outlet...

Persistent link: https://www.econbiz.de/10014945830

Consumer attitudes to utility products: a consumer behaviour perspective

Watson, Anna; Viney, Howard; Schomaker, Patrick - In: Marketing Intelligence & Planning 20 (2002) 7, pp. 394-404

Persistent link: https://www.econbiz.de/10014945845

Understanding consumer demand for non-deceptive pirated brands

Prendergast, Gerard; Hing Chuen, Leung; Phau, Ian - In: Marketing Intelligence & Planning 20 (2002) 7, pp. 405-416

Persistent link: https://www.econbiz.de/10014945846

Incorporating ethnicity into marketing intelligence and planning

Burton, Dawn - In: Marketing Intelligence & Planning 20 (2002) 7, pp. 442-451

Persistent link: https://www.econbiz.de/10014945849

The relationship between consumer characteristics and attitude toward online shopping

Wu, Shwu‐Ing - In: Marketing Intelligence & Planning 21 (2003) 1, pp. 37-44

The purpose of the experiment reported here was to examine Internet user concerns and perceptions of online shopping …

Persistent link: https://www.econbiz.de/10014945854

E‐trust: the influence of perceived interactivity on e‐retailing users

Merrilees, Bill; Fry, Marie‐Louise - In: Marketing Intelligence & Planning 21 (2003) 2, pp. 123-128

E‐retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e‐trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive,...

Persistent link: https://www.econbiz.de/10014945863

Planning an effective Internet retail store

Huarng, Adam S.; Christopher, Doris - In: Marketing Intelligence & Planning 21 (2003) 4, pp. 230-238

This paper provides an analysis of the consumer buying decision process and discusses its impacts and implications for … Internet retail store design. The paper begins with a brief overview of the consumer buying decision process, extracts … characteristics. The implications for managers are to analyze the buying decision process and incorporate the requirements into the e …

Persistent link: https://www.econbiz.de/10014945873