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Internet‐induced changes in consumer music procurement behavior: a German perspective

Walsh, Gianfranco; Mitchell, Vincent‐Wayne; Frenzel, … - In: Marketing Intelligence & Planning 21 (2003) 5, pp. 305-317

The aim of the present study is to investigate and analyze Internet‐related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is...

Persistent link: https://www.econbiz.de/10014945880

International marketing of British education: research on the students’ perception and the UK market penetration

Binsardi, A.; Ekwulugo, F. - In: Marketing Intelligence & Planning 21 (2003) 5, pp. 318-327

The study functions as marketing intelligence inputs for the UK Government, the British Council as well as academic marketing planners for constructing their marketing opportunities‐threats audits, it investigates international students’ perception about the UK education and it researches UK...

Persistent link: https://www.econbiz.de/10014945881

Engaging in complaint behaviour : An Indonesian perspective

Phau, Ian; Puspita Sari, Riana - In: Marketing Intelligence & Planning 22 (2004) 4, pp. 407-426

This paper investigates the various factors affecting consumer complaint behaviour in Indonesia. The main objective is to determine the various demographic variables and to profile complainers and non‐complainers with regard to psychographic variables, attitudes towards businesses in general,...

Persistent link: https://www.econbiz.de/10014945923

Grocery shopping: list and non‐list usage

Thomas, Art; Garland, Ron - In: Marketing Intelligence & Planning 22 (2004) 6, pp. 623-635

“Scripted behaviour” underpins many repetitive and routine tasks, such as grocery shopping, where it is observed that some shoppers take a list and others do not. The notion of “scripts” is used to examine the underlying reasons for the presence and absence of grocery shopping lists on...

Persistent link: https://www.econbiz.de/10014945937

Customer loyalty and the effect of switching costs as a moderator variable : A case in the Turkish mobile phone market

Aydin, Serkan; Özer, Gökhan; Arasil, Ömer - In: Marketing Intelligence & Planning 23 (2005) 1, pp. 89-103

Purpose – In the GSM mobile telephony sector, the main condition for protecting the subscriber base is to win customer loyalty, a key necessity for the maintenance of a brand's life in the long term. To achieve this aim, customer satisfaction and trust must be measured and “switching...

Persistent link: https://www.econbiz.de/10014945954

Demographic characteristics of consumers who find it difficult to decide

Walsh, Gianfranco; Mitchell, Vincent‐Wayne - In: Marketing Intelligence & Planning 23 (2005) 3, pp. 281-295

difficulty in marketplace decision making. Those relate to similarity among product‐service offerings available, information … analysis. Findings – ANOVA suggested that high levels of marketplace decision difficulty were characteristic of older, less … terms of “marketplace decision difficulty” or MPDD. Research limitations/implications – The present study was restricted to …

Persistent link: https://www.econbiz.de/10014945966

Who's complaining? Using MOSAIC to identify the profile of complainants

Volkov, Michael; Harker, Debra; Harker, Michael - In: Marketing Intelligence & Planning 23 (2005) 3, pp. 296-312

Purpose – The purpose of this article is to bring together established research in the field of consumer complaint responses: to contextualise this research into the area of complaints about advertising in Australia; and to empirically test the proposition that it is possible to construct a...

Persistent link: https://www.econbiz.de/10014945967

Identifying the initial target consumer for innovations: an integrative approach

Bowden, Jana; Corkindale, David - In: Marketing Intelligence & Planning 23 (2005) 6, pp. 562-573

Purpose – To assist marketing management in the identification and targeting of consumer innovators for novel products by selectively reviewing and integrating three separate streams of research, namely, trait theory, utility‐awareness theory and contemporary cognitive theory....

Persistent link: https://www.econbiz.de/10014945985

Predictors of consumer trust: likelihood to pay online

Black, Gregory S. - In: Marketing Intelligence & Planning 23 (2005) 7, pp. 648-658

Purpose – Using data relating to eBay transactions, investigates the economic, demographic, and geographic factors affecting willingness to pay for purchases online. Design/methodology/approach – Carries out regression analysis of 3,386 eBay transactions, over a two‐year period, reported...

Persistent link: https://www.econbiz.de/10014945991

Marketing health‐enhancing foods: implications from the dairy sector

Armstrong, Gillian; Farley, Heather; Gray, Jennifer; … - In: Marketing Intelligence & Planning 23 (2005) 7, pp. 705-719

Purpose – To assess the potential for development in the agri‐food sector by investigating: consumer awareness of health‐enhancing foods; key influences on their perceptions of and attitudes towards these foods; their relevant purchasing behaviour in the context of the Northern Irish dairy...

Persistent link: https://www.econbiz.de/10014945995