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Consumers' “mental accounting” in response to unexpected price savings at the point of sale

Ho Ha, Hwan; Suk Hyun, Jung; Pae, Jae H. - In: Marketing Intelligence & Planning 24 (2006) 4, pp. 406-416

Purpose – To investigate shoppers' decision‐making behaviour under conditions of expected and unexpected in‐store price … discounts, using mental accounting theory as the analytical framework. Design/methodology/approach – In an experiment … behaviour with respect to discounts is the existence or otherwise of predictions. Shoppers' decision‐making in these conditions …

Persistent link: https://www.econbiz.de/10014946023

A conceptual model linking brand building strategies and Japanese popular culture

Simeon, Roblyn - In: Marketing Intelligence & Planning 24 (2006) 5, pp. 463-476

Purpose – To investigate the degree to which products, images, and activities associated with a popular culture supports and sustains brands associated with that culture, with particular reference to global Japanese brands. Design/methodology/approach – A questionnaire‐based survey of 638...

Persistent link: https://www.econbiz.de/10014946027

Investigating archetype‐icon transformation in brand marketing

Tsai, Shu‐pei - In: Marketing Intelligence & Planning 24 (2006) 6, pp. 648-663

Purpose – The archetype paradigm has been gaining importance as a marketing approach to global branding, advocating that strategists should create archetypal symbolism to engage with fundamental human psychology. The study reported here is based on consumer imagination theory, which aims to...

Persistent link: https://www.econbiz.de/10014946037

Can the building of trust overcome consumer perceived risk online?

Harridge‐March, Sally - In: Marketing Intelligence & Planning 24 (2006) 7, pp. 746-761

Purpose – To explore the role of trust and risk in consumers' apparent reluctance to convert from internet browsers to potential online purchasers. To consider how marketing planners in that environment can devise strategies that balance perceptions of risk against perceptions of...

Persistent link: https://www.econbiz.de/10014946043

What's in store? Retail marketing and corporate social responsibility

Jones, Peter; Comfort, Daphne; Hillier, David - In: Marketing Intelligence & Planning 25 (2007) 1, pp. 17-30

Purpose – The purpose of this paper is to present exploratory examination of the ways in which large retailers in the UK are using corporate social responsibility (CSR) as a means of communicating with customers while they are in the store. Design/methodology/approach – After a...

Persistent link: https://www.econbiz.de/10014946045

Contextual and methodological issues in COO studies

Bhaskaran, Suku; Sukumaran, Nishal - In: Marketing Intelligence & Planning 25 (2007) 1, pp. 66-81

Purpose – To investigate, analyse and identify the reasons for contradictory conclusions in past studies of country of origin (COO) influences on buyers' beliefs and purchase intentions. Design/methodology/approach – A review of 96 published studies, discussions and commentaries, with...

Persistent link: https://www.econbiz.de/10014946048

On the role of bank staff in online customer purchase

Durkin, Mark - In: Marketing Intelligence & Planning 25 (2007) 1, pp. 82-97

impact of the internet on bank‐customer relationships. The specific aim is to shed light on customers' own views about when …

Persistent link: https://www.econbiz.de/10014946049

Who are “innovators” and do they matter? : A critical review of the evidence supporting the targeting of “innovative” consumers

McDonald, Heath; Alpert, Frank - In: Marketing Intelligence & Planning 25 (2007) 5, pp. 421-435

Purpose – This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting...

Persistent link: https://www.econbiz.de/10014946072

Surf tribal behaviour: a sports marketing application

Moutinho, Luiz; Dionísio, Pedro; Leal, Carmo - In: Marketing Intelligence & Planning 25 (2007) 7, pp. 668-690

Purpose – The purpose of this paper is to investigate “tribal” consumption behaviour and its relationship to branding, in the particular context of the surfing community in Portugal. Design/methodology/approach – Two focus group meetings with “surfers” and “fans” respectively, in...

Persistent link: https://www.econbiz.de/10014946086

Characteristics of early adopters in mobile communications markets

Munnukka, Juha - In: Marketing Intelligence & Planning 25 (2007) 7, pp. 719-731

Purpose – The purpose of this paper is to study consumers' adoption of mobile communications services, and to explore common denominators uniting those most likely to be early adopters; thereby, to help practitioners to predict early adoption and segment the market. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014946088