Purpose – The potential to provide customers with information about experience and credence qualities in advance of purchase has resulted in widespread recognition of the significance of brands in relation to consumer choice in the service sector. Arguably, what is of particular significance...

Purpose – This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products. Design/methodology/approach – A convenience sampling method was employed. A total of 600 self‐administered questionnaires were...

Purpose – The purpose of this paper is to analyze the role of interactivity with television (TV) personalities and audience members as mediating variables between teleshopping genre dependency and teleshopping behavior, and to identify the moderating effects of televiewers' instrumentalist...

Purpose – This paper seeks to address a gap in the literature relating to crisis brand management in emerging markets. Design/methodology/approach – The study is based on secondary research and 15 qualitative depth interviews with mothers living in Beijing. Findings – The study found that...

Purpose – Purchasing behaviour across traditional retail and internet routes to market is becoming increasingly integrated. The positive and negative consequences of such behaviour for multi‐channel businesses have not been thoroughly examined – while an offline retail presence may...

Purpose – Smartphone adoption by consumers is increasing exponentially, and presents marketers with many new opportunites to reach and serve customers. However, are consumers ready for mobile marketing through their smartphones? This study aims to investigate consumers' willingness to accept...