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Effects of new product preannouncement on purchase intention : From consumer perspective

Zhang, Lijun; Su, Meng - In: Nankai Business Review International 2 (2011) 1, pp. 48-63

Purpose – Although consumers are viewed as one of the important target groups of new product preannouncements (NPPs), little existing literature focuses on the NPP's consequences from consumer perspective. To fill up this research gap, this paper explores how a NPP signal influences consumer...

Persistent link: https://www.econbiz.de/10014954206

The impact of attitude variables on the credit debt behavior

Wang, Lili; Lv, Wei; Jiang, Lin - In: Nankai Business Review International 2 (2011) 2, pp. 120-139

petty installment use. The findings shed light on the role of attitude variables in debt behavior. Moreover, the paper …

Persistent link: https://www.econbiz.de/10014954210

Effects of influential factors on consumer perceptions of uncertainty for online shopping

Zhang, Geng; Liu, Zhenyu - In: Nankai Business Review International 2 (2011) 2, pp. 158-171

Purpose – This paper seeks to investigate the effects of different influential factors on consumer perceptions of uncertainty for online shopping. Design/methodology/approach – In this research, consumer perceptions of uncertainty have been divided into perceived commodity uncertainty and...

Persistent link: https://www.econbiz.de/10014954212

The roles of emotion induced by types of restaurant attributes in advertisement on evaluation

Hwan Choi, Nak; Kim, Yen‐Soon - In: Nankai Business Review International 3 (2012) 3, pp. 224-241

Purpose – Cheerful emotions are associated with achievement goals and quiescence emotions are associated with … protection goals. The compatibility between consumer's goal orientation and the types of emotions can be extended to linking the … types of emotions with the types of the product attributes used in advertisement. Previous studies have kept silent about …

Persistent link: https://www.econbiz.de/10014954240

An empirical study of consumer adoption on 3G value‐added services in China

Du, Huiying; Zhu, Ge; Zhao, Limin; Lv, Tingjie - In: Nankai Business Review International 3 (2012) 3, pp. 257-283

Purpose – As the market competition becomes increasingly intensive and the profit from traditional voice services margins gradually decline, 3G telecom operators must provide various value‐added services to enhance the ARPU (average revenue per user). The purpose of this paper is to...

Persistent link: https://www.econbiz.de/10014954242

Exploring online dating and customer relationship management

Smith, Alan D. - In: Online Information Review 29 (2005) 1, pp. 18-33

Purpose – To explore and add insight to the online‐dating services phenomena which is the next product and beneficiary of the internet revolution that offers customers a convenient and affordable alternate to traditional methods of dating. Design/methodology/approach – Empirically...

Persistent link: https://www.econbiz.de/10014965496

Digital Health Information for the Consumer: Evidence and Policy Implications

Doldi, Luisa - In: Online Information Review 32 (2008) 2, pp. 284-285

Persistent link: https://www.econbiz.de/10014965800

Influence of online shopping information dependency and innovativeness on internet shopping adoption

Bigné‐Alcañiz, Enrique; Ruiz‐Mafé, Carla; … - In: Online Information Review 32 (2008) 5, pp. 648-667

Purpose – The paper's purpose is to analyse the influence of online shopping information dependency and innovativeness on the acceptance of internet shopping. Design/methodology/approach – The impact of online shopping information dependency, domain‐specific innovativeness and technology...

Persistent link: https://www.econbiz.de/10014965844

Attitudes' hierarchy of effects in online user behaviour

Castañeda, J. Alberto; Rodríguez, Miguel A.; Luque, … - In: Online Information Review 33 (2009) 1, pp. 7-21

Purpose – The purpose of this article is to analyse the impact of the internet, as a new information channel for the consumer, on business results, and in particular, the consequences of attitude towards the web site with regard to customer behaviour and web site sponsor brand....

Persistent link: https://www.econbiz.de/10014965872

Online accessibility concerns in shaping consumer relationships in the automotive industry

Smith, Alan D. - In: Online Information Review 33 (2009) 1, pp. 77-95

Purpose – The purpose of this paper is to provide practitioners of management and information technology a sense of how the automobile industry uses the internet to market its products. Design/methodology/approach – A review of the applied literature on practices and actual examples of...

Persistent link: https://www.econbiz.de/10014965876