Chiu, Chao‐Min; Chang, Chen‐Chi; Cheng, Hsiang‐Lan; … - In: Online Information Review 33 (2009) 4, pp. 761-784
Purpose – The purpose of this paper is to understand customers' repurchase intentions in online shopping. This study extends the technology acceptance model (TAM) by introducing e‐service quality dimensions, trust and enjoyment in the development of a theoretical model to study customers'...