Showing 193,561 - 193,570 of 194,302
Persistent link: https://www.econbiz.de/10014965901
Purpose – The purpose of this paper is to understand customers' repurchase intentions in online shopping. This study extends the technology acceptance model (TAM) by introducing e‐service quality dimensions, trust and enjoyment in the development of a theoretical model to study customers'...
Persistent link: https://www.econbiz.de/10014965933
Purpose – The purpose of this paper is to analyse the influence of culture on the relationship between each of the dimensions of e‐service quality and satisfaction with a web site involving purchase of a tourism service. Design/methodology/approach – A questionnaire was administered to 300...
Persistent link: https://www.econbiz.de/10014966151
‐reported measures and investigates the relationships between them. Design/methodology/approach – An experiment was conducted with a …
Persistent link: https://www.econbiz.de/10014966216
Purpose – The purpose of this paper is to reinterpret addiction to social network services (SNSs), not from the traditional clinical perspective as a disorder, but from a management perspective as consumer behaviour to examine its possibility as a manageable resource....
Persistent link: https://www.econbiz.de/10014966217
type, and the second was a between‐factor measure of the level of perceived decision quality. For this experiment 38 …Purpose – The purpose of this paper is to investigate how employing human brands affects consumers' decision quality in … influences consumers' perceived decision quality. Second the results support a significant difference in perceived product trust …
Persistent link: https://www.econbiz.de/10014966220
Purpose – Bridging indistinct relationships and online loyalty has become an important strategy for online interest-based communities' operators and firms. The objective of this study is to draw on the elaboration likelihood model (ELM) to advance our understanding of the influences on the...
Persistent link: https://www.econbiz.de/10014966440
model. The experiment recruited volunteers and randomly assigned each participant into one of four treatments. After …
Persistent link: https://www.econbiz.de/10014966814
.e. the search of a specific product). Design/methodology/approach The experiment involved 337 potential online consumers in …
Persistent link: https://www.econbiz.de/10014966856
decision‐making process may need to differentiate between the sexes and marital states. The purpose of this paper, therefore … exist of less than one‐fifth of the decision‐making factors explored in the study. Originality/value – Differences can limit … contacted and schemes known; and the awareness and consideration stages of the decision‐making process relating to a number of …
Persistent link: https://www.econbiz.de/10014971627