Showing 193,571 - 193,580 of 194,302
Purpose – In this paper culture is considered by marketers to have a profound influence on consumer behaviour, yet explanations of tenure preference ignore or dismiss culture as a factor underlying such preferences. This paper therefore aims to examine the attitudes of retirement housing...
Persistent link: https://www.econbiz.de/10014971655
to purchase a home for the first time. The data were analysed using factor analysis to identify the core decision … accounted for approximately 30 percent of the actual decision by first‐time buyers to purchase housing, where decisions relating … efficiency. Originality/value – In the paper the emphasis was placed on identifying and analysing the decision criteria behind …
Persistent link: https://www.econbiz.de/10014971670
show that regardless of income levels, buyers still consider that the most important factor in the house purchase decision …
Persistent link: https://www.econbiz.de/10014971740
Examines, from the point of view of tenants, the impact of an introduction of a food court in a shopping centre on tenants′ businesses. Describes a study which was conducted in Singapore. Examines the importance of various factors related to the performance of their businesses. Surveys among...
Persistent link: https://www.econbiz.de/10014971935
Discusses the difficulties facing retailers whose profitability has fallen while sales have risen, and the effects this has on the retail property market. Identifies the financial health of the retailers, discerning customers, occupation cost uncertainty, boom in floorspace, and competition from...
Persistent link: https://www.econbiz.de/10014972176
Examines the relationship between a product’s features, the consumer’s quality evaluation, and the marketer’s pricing in the context of a dynamic product/market environment. Estimates a simultaneous system model using two‐stage‐least‐squares regression on Consumer Reports data of...
Persistent link: https://www.econbiz.de/10014985402
An experiment was conducted in which level of claim (plausible versus implausible), claim type (tensile versus …
Persistent link: https://www.econbiz.de/10014985408
States that reference price has emerged as a central feature in consumer decisions. The goal of this study was to explore the contribution of mode of payment to the formulation of personal reference prices (what one believes to be a fair price for a product) and reservation prices (the highest...
Persistent link: https://www.econbiz.de/10014985410
Reports on the use of subjective personal introspection. Offers a brief overview of subjective personal introspection and then describes the technique used to inform an ongoing piece of research that is being conducted into popular music consumption. Concludes by assessing the usefulness of the...
Persistent link: https://www.econbiz.de/10014986991
Postmodern conditions and re‐evaluations of marketing theory are prompting a re‐consideration of marketing strategies and methodologies. This paper is concerned with research issues arising from these changes and uses the case of retailing financial services as an illustration. Groups of...
Persistent link: https://www.econbiz.de/10014986997