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An exploratory investigation of the characteristics of consumer fanaticism

Thorne, Scott; Bruner, Gordon C. - In: Qualitative Market Research: An International Journal 9 (2006) 1, pp. 51-72

Purpose – The purpose is to examine the behaviors of consumers engaged in fan activity and determine if there are attitudinal and behavioral characteristics common across the differing fan subcultures. Design/methodology/approach – The characteristics affecting fan behavior are examined...

Persistent link: https://www.econbiz.de/10014987124

Symbolic double‐coding: the case of Australian pubs

Pettigrew, Simone - In: Qualitative Market Research: An International Journal 9 (2006) 2, pp. 157-169

Purpose – Discussions of symbolic meaning tend to focus on consumer goods and as a result there is relatively little consideration given to the meanings associated with less tangible receptacles such as locations. The purpose of this paper is to explore the symbolic meaning resident in a...

Persistent link: https://www.econbiz.de/10014987131

Product involvement and the evaluation of wine quality

Charters, Steve; Pettigrew, Simone - In: Qualitative Market Research: An International Journal 9 (2006) 2, pp. 181-193

Purpose – The aim of this study was to investigate the relationship between wine drinkers' product involvement and their engagement with wine quality. It examined particularly how they conceptualise quality, how they evaluate it, and the dimensions of quality they focus on....

Persistent link: https://www.econbiz.de/10014987133

Unethical consumers : Deshopping behaviour using the qualitative analysis of theory of planned behaviour and accompanied (de)shopping

King, Tamira; Dennis, Charles - In: Qualitative Market Research: An International Journal 9 (2006) 3, pp. 282-296

Purpose – Previous research indicates that deshopping is a prevalent and growing consumer behaviour. This paper sets out to examine deshopping from a consumer perspective, and to apply the theory of planned behaviour (TPB) to demonstrate how this behaviour can be managed and prevented with the...

Persistent link: https://www.econbiz.de/10014987139

Exploring the experiential intensity of online shopping environments

Demangeot, Catherine; Broderick, Amanda J. - In: Qualitative Market Research: An International Journal 9 (2006) 4, pp. 325-351

Purpose – The purpose of this paper is to address the gap in the literature on experiential elements of online shopping environments. Design/methodology/approach – The paper uses a theory‐building approach to understand how consumers perceive their experience of the navigation of an online...

Persistent link: https://www.econbiz.de/10014987142

The Mindcam methodology: perceiving through the native's eye

Starr, Richard G.; Fernandez, Karen V. - In: Qualitative Market Research: An International Journal 10 (2007) 2, pp. 168-182

Purpose – Consumer researchers and marketing practitioners increasingly appreciate the potential of videography to generate better insights into consumers' behaviours. The purpose of this paper is to introduce the Mindcam research methodology as an addition to the videographers tool‐kit,...

Persistent link: https://www.econbiz.de/10014987159

The application of physiological observation methods to emotion research

Chamberlain, Laura; Broderick, Amanda J. - In: Qualitative Market Research: An International Journal 10 (2007) 2, pp. 199-216

Purpose – The purpose of this paper is to examine consumer emotions and the social science and observation measures … theoretical debate surrounding emotion research, rather to provide an assessment of methodological options available to … different observation methods available to marketing researchers in the study of consumer emotion. This review also considers …

Persistent link: https://www.econbiz.de/10014987161

Just friends, good acquaintances or soul mates? An exploration of web site connectedness

Maulana, Amalia E.; Eckhardt, Giana M. - In: Qualitative Market Research: An International Journal 10 (2007) 3, pp. 227-242

Purpose – This study aims to understand the meaning of web site connectedness from the consumer's point of view, and uncover the underlying meaning of emotional ties between visitors and web sites. Design/methodology/approach – The study, conducted a netnography which uses three qualitative...

Persistent link: https://www.econbiz.de/10014987163

Concept articulation and web research: a case study using quali‐quant methods

Moskowitz, Howard; Rabino, Samuel; Beckley, Jacqueline - In: Qualitative Market Research: An International Journal 10 (2007) 3, pp. 282-299

of emotions in written concepts. Originality/value – The paper presents a totally new treatment of emotion, by looking at … understand emotions. Design/methodology/approach – The approach was “quali‐quant,” mixing the insights of qualitative research … created by experimental design to obtain their reactions. The paper looks at the impact of emotion‐language on acceptance …

Persistent link: https://www.econbiz.de/10014987166

Projective techniques for brand image research : Two personification‐based methods explored

Hofstede, Anouk; van Hoof, Joris; Walenberg, Natascha; … - In: Qualitative Market Research: An International Journal 10 (2007) 3, pp. 300-309

Purpose – Since it is hard for consumers to express their feelings and views regarding brand images, market researchers increasingly use projective and enabling techniques to collect rich and meaningful data. The purpose of this paper is to describe the development and use of two methods of...

Persistent link: https://www.econbiz.de/10014987167