Similar Search Results

Living with less as a transformation process : A qualitative study of consumer behavior reform through spending reduction

Schreurs, Jeanine; Martens, Pim; Kok, Gerjo - In: Qualitative Market Research: An International Journal 15 (2012) 2, pp. 188-205

Purpose – The purpose of this paper is to present and discuss the Transformation Model Living with Less, for possible use in consumer behavior research and marketing research. Design/methodology/approach – The model resulted from the phenomenological field research which was conducted among...

Persistent link: https://www.econbiz.de/10014987292

Recovering children's voices in consumer research

Chitakunye, Pepukayi - In: Qualitative Market Research: An International Journal 15 (2012) 2, pp. 206-224

, the paper offers an approach that provides an opportunity for children to participate in family food decision …

Persistent link: https://www.econbiz.de/10014987293

Not too many but also not too few : Exploring the explanatory mechanisms for the negative effects of low customer density in retail settings

Uhrich, Sebastian; Luck, Michael - In: Qualitative Market Research: An International Journal 15 (2012) 3, pp. 290-308

customer density on shoppers' emotions and behavioural responses in retail settings. Design/methodology/approach – This study …

Persistent link: https://www.econbiz.de/10014987297

Satisfaction/dissatisfaction and choice tactic refinement for potatoes

MacPherson, Mark; Dukeshire, Steven; Wang‐Pruski, Gefu; … - In: Qualitative Market Research: An International Journal 15 (2012) 3, pp. 309-327

has penetrated beyond the factors influencing the purchase decision. The purpose of this study is to provide a deeper … understanding of the purchase decision for the fresh potato by exploring the linkages between the choice tactics employed in the …

Persistent link: https://www.econbiz.de/10014987298

The increasing dynamics between consumers, social groups and brands

Ruediger Kaufmann, Hans; Correia Loureiro, Sandra Maria; … - In: Qualitative Market Research: An International Journal 15 (2012) 4, pp. 404-419

Purpose – The purpose of this paper is to provide a contribution to advancing knowledge on the more recent phenomenon of social brand community. Design/methodology/approach – The paper is based on an extensive interdisciplinary literature review in areas such as sociology, management, and...

Persistent link: https://www.econbiz.de/10014987303

Addressing the mega imbalance: interpretive exploration of Asia

Eckhardt, Giana M.; Dholakia, Nikhilesh - In: Qualitative Market Research: An International Journal 16 (2013) 1, pp. 4-11

Purpose – In this editorial introduction to the special issue, the authors lay out the problem of inadequate qualitative research about markets and consumers in the vast demographic‐economic space represented by Asia and present an integrative view of six articles that tackle this...

Persistent link: https://www.econbiz.de/10014987312

Champagne purchasing: the influence of kudos and sentimentality

Morton, Anne‐Louise; Rivers, Cheryl; Charters, Stephen; … - In: Qualitative Market Research: An International Journal 16 (2013) 2, pp. 150-164

Purpose – The purpose of this paper is to investigate the engagement of Australian consumers when buying and drinking Champagne. Design/methodology/approach – The paper identified seven variables a priori that were expected to influence consumers' decisions and then used exploratory...

Persistent link: https://www.econbiz.de/10014987314

Men's branded underwear: an investigation of factors important to product choice

Hale, Rosanna; Hodges, Nancy - In: Qualitative Market Research: An International Journal 16 (2013) 2, pp. 180-196

Purpose – The purpose of this paper is to explore factors important to the product choice stage of the decision … areas used to explore issues that surfaced within and across responses. Factors important to participants' decision … underwear. Originality/value – This paper offers an examination of consumer decision‐making relative to men's branded underwear …

Persistent link: https://www.econbiz.de/10014987316

Time in corporate images: introducing image heritage and image‐in‐use

Rindell, Anne - In: Qualitative Market Research: An International Journal 16 (2013) 2, pp. 197-213

Purpose – The purpose of this paper is to investigate the influence of inputs from consumers' past experiences of a company on their current image‐construction processes, in the context of non‐food retailing. Design/methodology/approach – Research data were collected by a multi‐method...

Persistent link: https://www.econbiz.de/10014987317

Competing while shopping : How women shoppers create experiential value through the process of competing, co‐opeting, and cooperating at a bridal gown sale

Satinover Nichols, Bridget; Flint, Daniel J. - In: Qualitative Market Research: An International Journal 16 (2013) 3, pp. 253-275

Purpose – The purpose of this paper is to better understand the experiences of women who were engaged in a competitive retail shopping event. Design/methodology/approach – This study employed the discovery‐oriented grounded theory approach, in order to interpret field data from...

Persistent link: https://www.econbiz.de/10014987319