Beno, KlemenÄiÄ; Gabrijel, Devetak; Darko, Å tevanÄec - In: Organizacija 45 (2012) 1, pp. 14-23
clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality … find out to what measure individual sources influence the purchase decision of an individual. We studied young people aged … purchase decision making. Considering the stated we propose companies operating in global markets on both continents to prepare …