Commercial transaction surveys and test market data are important sources for the analysis of consumer behaviour in various markets. The advantage of these surveys is that they do not only rely on “weak” data of consumers but also on “measured” data (eg. sales information, marketing...

This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves...

In order to explain the growth of obesity in industrialized and transition economies, a behavioral approach to food intake and overconsumption of calories is presented. It is argued that changes in food consumption patterns are one of the main drivers behind the imbalance of calories consumed...

The present social context is disturbed by questions, diversity, complexity, and the time and space parameters, which change, the educational institutions being obliged to adjust one at ones news requirements which oblige and which sometimes are contradictories. Thus it is justifying dwelling on...

Since the early 1990s, many companies have begun adopting lean principles and practices. While it appears to be an effective methodology to improve operational efficiency and process productivity, lean implementation has failed in many organisations with their performance sliding back to the...

This paper aims to extract the development of the green marketing literature focusing on green product development, consumer behaviour, communication tactics, eco-labelling and greenwash in an attempt to critically review the topic and accentuate the imperative areas for future research. The...

The motivation for this research was to examine whether the 'green trend' has a distinct added value from a marketing point of view. This argument was put into test in the context of building and with elderly people; both non-flexible and 'unattractive' segments that should help clarify the...

The wine industry considered product quality as key to increasing competitiveness. However, when wines are perceived quality neutral, regardless of other existing differences, consumers will substitute one wine for another exposing producer to intense price competition. To differentiate wines, a...

The purpose of this study was to investigate the relative importance of online travel product selection attributes and examine the variations in their importance due to travel buying behaviour and demographic characteristics. The reliability and validity of the instrument were assessed prior to...