Purpose – The purpose of this paper is to identify the determinants of successful customization of apparel in e‐retailing and to provide managerial suggestions for strategic planning. Design/methodology/approach – Using an online survey, data are collected from 300 female adults in the US...

Purpose – The purpose of this paper is to examine the relationships between the online consumer behaviour constructs of attitude, motivations and information search in order to develop an online consumer behaviour framework. Design/methodology/approach – An email survey collected data from...

Purpose – To date, most research focused on understanding the meanings and mechanism of gift giving behavior and there is little literature on channel usage behavior for gift shopping. The purpose of this paper is to examine the relationship between consumers' retail purchase experiences for...

Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, continued patronage and share of wallet) converge or diverge. A related objective of the study is to examine the relative efficacies of merchandise quality, interaction quality, price and store...

Purpose – The purpose of this paper is to examine the direct and indirect effects of individuals' self‐concept, product‐oriented variables (i.e. consumer's need for uniqueness (NFU), and clothing interest), and brand‐specific variables (i.e. perceived quality and emotional value) on...

Purpose – The purpose of this paper is to investigate how and to what extent the attributes of a new shopping centre entrant evolve during the first seven months of operation, and the implications this has for the incumbents. To capture the strategic relevance of those changes a consumer image...

Purpose – Previous research indicates that the goals consumers have when shopping influence their attention to and processing of information they encounter. The purpose of this paper is to study the effects of consumers' pre‐purchase goals on their responses to price promotions....