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Perception of young children of the ideal shopping experience

Deli-Gray, Zsuzsa; Pinto, Marie-Pierre; McLaughlin, Cécile - In: International Journal of Retail & Distribution Management 44 (2016) 10, pp. 996-1012

Purpose The purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “ideal” shopping. The perceived role of new technological devices in such an ideal shopping process is also analysed....

Persistent link: https://www.econbiz.de/10014804704

What do we know about consumer m-shopping behaviour?

Marriott, Hannah R.; Williams, Michael D.; Dwivedi, … - In: International Journal of Retail & Distribution Management 45 (2017) 6, pp. 568-586

Purpose The purpose of this paper is to provide a review of the mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for further...

Persistent link: https://www.econbiz.de/10014804715

Mobile shopping behaviour: insights into attitudes, shopping process involvement and location

Holmes, Alastair; Byrne, Angela; Rowley, Jennifer - In: International Journal of Retail & Distribution Management 42 (2013) 1, pp. 25-39

attitudes to the use of mobiles in shopping, the use of mobile phones at different stages in the consumer decision …-making process, the impact of involvement on the mobile consumer decision-making process and mobile shopping location. Design … in the decision-making process is higher with higher involvement products, in relation to all stages in the decision …

Persistent link: https://www.econbiz.de/10014804771

CSR: retailer activities vs consumer buying decisions

Elg, Ulf; Hultman, Jens - In: International Journal of Retail & Distribution Management 44 (2016) 6, pp. 640-657

Purpose – The purpose of this paper is to investigate how a retailer’s corporate social responsibility (CSR) activities and image influence consumer perceptions regarding the firm’s social responsibility, and how CSR aspects influence consumers buying decisions in store for a specific...

Persistent link: https://www.econbiz.de/10014804777

Getting the social media on your side : Marketing specialists must embrace the world of technology

In: Strategic Direction 26 (2010) 2, pp. 6-9

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010462

Loyal customers don't break your windows : How not to make an enemy of the consumer

In: Strategic Direction 26 (2010) 2, pp. 13-16

Persistent link: https://www.econbiz.de/10015010464

Searching questions on search engines : Newcomers still trying to make a name for themselves

In: Strategic Direction 26 (2010) 4, pp. 7-10

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010481

Like Kermit said, green can be cool : But we must be honest about environmental claims

In: Strategic Direction 26 (2010) 5, pp. 26-28

Persistent link: https://www.econbiz.de/10015010496

Silver linings of recession clouds : Companies and consumers find new ways of coping

In: Strategic Direction 26 (2010) 6, pp. 6-8

Persistent link: https://www.econbiz.de/10015010499

How not to let business slip away : Don't upset old customers when tempting new ones

In: Strategic Direction 26 (2010) 10, pp. 6-8

Persistent link: https://www.econbiz.de/10015010542