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Trust and online wine purchasing: insights into UK consumer behaviour

Quinton, Sarah; Harridge‐March, Sally - In: International Journal of Wine Business Research 20 (2008) 1, pp. 68-85

Purpose – Buyer trust is needed to begin any purchasing relationship whether the exchange is to take place online or offline. In the online environment, instilling trust is critical to the formation of a purchasing relationship owing to the perception of increased risk on the part of the...

Persistent link: https://www.econbiz.de/10014814076

Dual attractiveness of winery: atmospheric cues on purchasing

Pan, Feng‐Chuan; Su, Suh‐Jean; Chiang, Che‐Chao - In: International Journal of Wine Business Research 20 (2008) 2, pp. 95-110

monopoly system, which in turn has induced fierce competition. Affective theory suggests that consumer emotion affects mood and …

Persistent link: https://www.econbiz.de/10014814077

Sensing or knowing? : Investigating the influence of knowledge and self‐confidence on consumer beliefs regarding the effect of extrinsic cues on wine quality

Veale, Roberta - In: International Journal of Wine Business Research 20 (2008) 4, pp. 352-366

Purpose – The study seeks to quantify the ability of consumer knowledge (both objective and subjective) and personal self‐confidence to moderate consumer reliance on price and country of origin (COO) when evaluating wine quality, when all intrinsic cues are experienced through sensory...

Persistent link: https://www.econbiz.de/10014814089

The gap between wine expert ratings and consumer preferences : Measures, determinants and marketing implications

Schiefer, Jan; Fischer, Christian - In: International Journal of Wine Business Research 20 (2008) 4, pp. 335-351

that although some consumer segments may find expert awards to be useful decision cues, for a large portion of the market …

Persistent link: https://www.econbiz.de/10014814092

Applying best‐worst scaling to wine marketing

Cohen, Eli - In: International Journal of Wine Business Research 21 (2009) 1, pp. 8-23

Purpose – Most marketing researchers use rating scales to understand consumer preferences. These have a range of problems, which can be greatly ameliorated by the use of a new technique, best‐worst scaling (BWS). The purpose of this paper is to demonstrate the BWS method by an empirical...

Persistent link: https://www.econbiz.de/10014814093

Is there more information in best‐worst choice data? : Using the attitude heterogeneity structure to identify consumer segments

Mueller, Simone; Rungie, Cam - In: International Journal of Wine Business Research 21 (2009) 1, pp. 24-40

Purpose – The purpose of this paper is to apply a very simple but powerful analysis of the variance‐covariance matrix of individual best‐worst scores to detect which attributes are determining utility components and drive distinct consumer segments. Design/methodology/approach – First an...

Persistent link: https://www.econbiz.de/10014814094

An international comparison of retail consumer wine choice

Goodman, Steve - In: International Journal of Wine Business Research 21 (2009) 1, pp. 41-49

Purpose – The purpose of this paper is to present the results from a 12 country study mapping the influencers on the choice of wine for purchase in the retail store environment. It demonstrates the usefulness of the best‐worst choice method in multi‐country research to map similarities and...

Persistent link: https://www.econbiz.de/10014814095

A cross‐cultural comparison of choice criteria for wine in restaurants

Cohen, Eli; Sirieix, Lucie - In: International Journal of Wine Business Research 21 (2009) 1, pp. 50-63

Purpose – The purpose of this paper is to discuss the difficulties raised by the question of cultural differences in consumption behaviour studies, and proposes the best‐worst method as a tool for comparing data from a cross‐national survey. Design/methodology/approach – Data were...

Persistent link: https://www.econbiz.de/10014814096

Consumer preferences of wine in Italy applying best‐worst scaling

Casini, Leonardo; Corsi, Armando Maria; Goodman, Steve - In: International Journal of Wine Business Research 21 (2009) 1, pp. 64-78

Purpose – The purpose of this paper is to focus on measuring the importance of the attributes, which influence the wine choice of Italian consumers when they buy wine either in a retail or an on‐premise setting, identifying significant behavioural differences across geo‐demographic...

Persistent link: https://www.econbiz.de/10014814097

Chinese choices: a survey of wine consumers in Beijing

Yu, Ying; Sun, Huihui; Goodman, Steve; Chen, Shangwu; … - In: International Journal of Wine Business Research 21 (2009) 2, pp. 155-168

evaluate the influence of different factors on their decision making process to provide information to better understand the … well as a BW choice experiment. Findings – The results show that the consumers intend to pay low prices for daily use wines … prefer the internet for on‐line sales. In the BW experiment, tasting the wine previously, the origin of the wine and brand …

Persistent link: https://www.econbiz.de/10014814102