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The culture of wine buying in the UK off‐trade

Ritchie, Caroline - In: International Journal of Wine Business Research 21 (2009) 3, pp. 194-211

situation have significant influence upon purchasing behaviour. The purchase decision is further influenced by whether intended …

Persistent link: https://www.econbiz.de/10014814104

The hedonic nature of wine tourism consumption: an experiential view

Bruwer, Johan; Alant, Karin - In: International Journal of Wine Business Research 21 (2009) 3, pp. 235-257

region and its products on the destination decision‐making process and ultimately the visitation motivations. Design … repeat visitation plays a key role in visitors' wine tourism behaviour. The decision to engage in wine tourism is generally … research approach can yield valuable insights and sheds new light on the fact that a memorable experience for a wine tourist …

Persistent link: https://www.econbiz.de/10014814106

Is a glass of Merlot the symbol of globalization? : An examination of the impacts of globalization on wine consumption in Asia

Lee, Kyuho - In: International Journal of Wine Business Research 21 (2009) 3, pp. 258-266

Purpose – The purpose of this paper is to investigate how underlying globalization could influence Asian consumers' wine drinking patterns and behaviors. Specifically, a theoretical framework that explains the underlying motivations of Asian wine consumers is developed....

Persistent link: https://www.econbiz.de/10014814107

Wine marketing strategies in Spain : A structural equation approach to consumer response to protected designations of origin (PDOs)

Espejel, Joel; Fandos, Carmina - In: International Journal of Wine Business Research 21 (2009) 3, pp. 267-288

Purpose – The purpose of this paper is to analyse the influence of the perceived wine quality across intrinsic and extrinsic attributes on satisfaction, loyalty and buying intention of Spanish protected designations of origin (PDO) wine consumers. Design/methodology/approach – Information is...

Persistent link: https://www.econbiz.de/10014814108

Boozing or branding? Measuring the effects of free wine tastings at wine shops

Lockshin, Larry; Knott, David - In: International Journal of Wine Business Research 21 (2009) 4, pp. 312-324

Purpose – The purpose of this paper is to focus on both the sales effects of free wine tastings and the effects on attitudes towards future purchases four weeks after the tastings. Design/methodology/approach – Store scanner data for the four weeks before and after each of ten wine tastings...

Persistent link: https://www.econbiz.de/10014814110

A model of demand in a repeated purchase situation : A simulation of the Champagne wine market

Steichen, Daniel; Terrien, Christophe - In: International Journal of Wine Business Research 21 (2009) 4, pp. 354-372

their past purchases in their decision. The suppliers adapt to the demand by amending their offer price. A simulation of the … originality of this work is based both on the formalization of the dynamic decision process and the methodology used, based on …

Persistent link: https://www.econbiz.de/10014814113

Appellation as an indicator of quality

Atkin, Thomas; Johnson, Ray - In: International Journal of Wine Business Research 22 (2010) 1, pp. 42-61

decision. Consumers often rely upon the place of origin of a wine product in order to assess its quality. This research …

Persistent link: https://www.econbiz.de/10014814116

Buying wine on promotion is trading‐up in UK supermarkets : A case study in Wales and Northern Ireland

Ritchie, Caroline; Elliott, Gary; Flynn, Mike - In: International Journal of Wine Business Research 22 (2010) 2, pp. 102-121

Purpose – Most wine in the UK is sold in supermarkets and most of this on promotion. This holds down average bottle price squeezing profit margins when wine is sold below‐the‐line. This paper aims to develop understanding of what currently influences consumers to buy in supermarkets and...

Persistent link: https://www.econbiz.de/10014814120

The demand for wine in the USA

Cuellar, Steven S.; Colgan, Tim; Hunnicutt, Heather; … - In: International Journal of Wine Business Research 22 (2010) 2, pp. 178-190

Purpose – The purpose of this paper is to investigate the demand for wine and provide insight into the behavior of USA wine consumers. Design/methodology/approach – This paper uses a fixed effect, instrumental variable approach to estimate the demand for wine in the USA, correcting for...

Persistent link: https://www.econbiz.de/10014814125

Cue incongruity in wine personality formation and purchasing

Heslop, Louise A.; Cray, David; Armenakyan, Anahit - In: International Journal of Wine Business Research 22 (2010) 3, pp. 288-307

the wine. Design/methodology/approach – A field experiment in which label information for a fictitious wine was presented …

Persistent link: https://www.econbiz.de/10014814131