Similar Search Results

Region of origin as choice factor: wine knowledge and wine tourism involvement influence

Famularo, Biagio; Bruwer, Johan; Li, Elton - In: International Journal of Wine Business Research 22 (2010) 4, pp. 362-385

involvement and the impact this has on the wine buying decision‐making process. Design/methodology/approach – A conceptual … wine's region of origin, impacting positively on the consumer's wine decision‐making process. A consumer's willingness to …'s region of origin, therefore attributing to greater recall of wine region in the wine buying decision‐making process. Research …

Persistent link: https://www.econbiz.de/10014814135

“Green” wine packaging: targeting environmental consumers

Barber, Nelson - In: International Journal of Wine Business Research 22 (2010) 4, pp. 423-444

Purpose – The purpose of this paper is to profile consumers who expressed an intention to pay more for environmentally friendly wine packaging and to elaborate marketing strategies that arise from this consumer profiling. Design/methodology/approach – The population under study was the...

Persistent link: https://www.econbiz.de/10014814138

Label design: impact on millennials' perceptions of wine

Henley, Celia D.; Fowler, Deborah C.; Yuan, Jingxue … - In: International Journal of Wine Business Research 23 (2011) 1, pp. 7-20

Purpose – The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers. Design/methodology/approach – A single‐blind study was developed to evaluate the direct implications labels have on millennial...

Persistent link: https://www.econbiz.de/10014814139

Factors influencing wine consumption in Southern California consumers

St James, Melissa; Christodoulidou, Natasa - In: International Journal of Wine Business Research 23 (2011) 1, pp. 36-48

Purpose – The purpose of this paper is to further examine factors influencing the intention to drink wine. Building on studies conducted among British and Australian wine drinkers, this study was undertaken among Southern California wine drinkers in an effort to provide cross‐cultural...

Persistent link: https://www.econbiz.de/10014814141

Italian wine demand and differentiation effect of geographical indications

Stasi, Antonio; Nardone, Gianluca; Viscecchia, Rosaria; … - In: International Journal of Wine Business Research 23 (2011) 1, pp. 49-61

Purpose – Geographical indications (GIs) provide a strong differentiation tool for firms. Whether this statement is confirmed at aggregate level in terms of market independence of different GIs is not tested yet. The purpose of this paper is to provide demand estimates and elasticities...

Persistent link: https://www.econbiz.de/10014814142

Generation Y's perception of wine and consumption situations in a traditional wine‐producing region

Agnoli, Lara; Begalli, Diego; Capitello, Roberta - In: International Journal of Wine Business Research 23 (2011) 2, pp. 176-192

Purpose – This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine and other alcoholic drinks by examining the consumption situations in a traditional wine‐producing country. Design/methodology/approach – The study applied the multinomial...

Persistent link: https://www.econbiz.de/10014814149

Lifestyle determinants of wine consumption and spending on wine

Brunner, Thomas A.; Siegrist, Michael - In: International Journal of Wine Business Research 23 (2011) 3, pp. 210-220

Purpose – The purpose of this paper is to identify the lifestyle determinants motivating wine consumption and the amount spent on it, as sales and profits depend largely on a sound knowledge of them. Design/methodology/approach – Data were gathered by means of a postal paper‐and‐pencil...

Persistent link: https://www.econbiz.de/10014814151

Message on a bottle: the wine label's influence

Sherman, Scott; Tuten, Tracy - In: International Journal of Wine Business Research 23 (2011) 3, pp. 221-234

Purpose – The choice facing a wine consumer is one of dizzying options with thousands of wine brands available. Packaging and labeling are among those cues consumers use when choosing wines. The purpose of this paper is to better understand the influence of two labeling variables – design...

Persistent link: https://www.econbiz.de/10014814152

Luxury wine brands as gifts: ontological and aesthetic perspectives

Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International Journal of Wine Business Research 23 (2011) 3, pp. 258-270

Purpose – The purpose of this paper is to address the issues of luxury gift giving and the giving of luxury wines as gifts from a conceptual perspective. Design/methodology/approach – The article considers the OA (aesthetic and ontology) model as proposed by Berthon et al. that permits the...

Persistent link: https://www.econbiz.de/10014814154

Assessing service quality at wineries and cellar doors through service mapping

Carlsen, Jack - In: International Journal of Wine Business Research 23 (2011) 3, pp. 271-290

Purpose – The purpose of this paper is to investigate the importance of cellar door sales in wineries and test a method of assessing service quality using the services mapping approach, for the purposes of enhancing research in this important area. Design/methodology/approach – Service...

Persistent link: https://www.econbiz.de/10014814155