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Subjective knowledge, product attributes and consideration set: a wine application

Viot, Catherine - In: International Journal of Wine Business Research 24 (2012) 3, pp. 219-248

Purpose – The purpose of this paper is to show that consumers' expertise of a product influences the number of attributes considered as important, the importance given to the attributes as well as the size and the content of the consideration set (CS). Design/methodology/approach – A...

Persistent link: https://www.econbiz.de/10014814173

Let's talk about wine: does Twitter have value?

Wilson, Damien; Quinton, Sarah - In: International Journal of Wine Business Research 24 (2012) 4, pp. 271-286

Purpose – The purpose of this exploratory research paper is twofold. First, to identify how wine is being talked about within the Twitter environment and second to examine whether the constructs of soft and hard value can be demonstrated within the social media, Twitter content. The overall...

Persistent link: https://www.econbiz.de/10014814175

Buying a product for an anticipated consumption situation : Observation of high-and low-involved wine buyers in a retail store

Hirche, Martin; Bruwer, Johan - In: International Journal of Wine Business Research 26 (2014) 4, pp. 295-318

Purpose – The purpose of this study is to measure the product involvement of wine buyers and to examine relationships with anticipated consumption situations, places and occasions combined with the buyer’s importance of various extrinsic product attributes. Design/methodology/approach – A...

Persistent link: https://www.econbiz.de/10014814227

Using push-pull winescape attributes to model Australian wine tourist segmentation

Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International Journal of Wine Business Research 29 (2017) 4, pp. 346-372

Purpose The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist profile and explaining their behavioural intentions in the Australian winescape. Design/methodology/approach A...

Persistent link: https://www.econbiz.de/10014814233

A fine wine instrument – an alternative for segmenting the Australian wine market

Johnson, Trent E.; Bastian, Susan E.P. - In: International Journal of Wine Business Research 27 (2015) 3, pp. 182-202

Purpose – The purpose of the study was to devise an instrument, labelled the Fine Wine Instrument (FWI), to measure the fine wine behaviour of respondents and then use that base to segment the consumer sample. The behaviour of those respondents who scored highly on the FWI was examined in...

Persistent link: https://www.econbiz.de/10014814289

The relationship between involvement, destination emotions and place attachment in the Porto wine cellars

Santos, Vasco Ribeiro; Ramos, Paulo; Almeida, Nuno - In: International Journal of Wine Business Research 29 (2017) 4, pp. 401-415

Purpose This paper aims to measure the role of involvement, destination emotions and place attachment in the … and their wine involvement have a significant and direct influence on destination emotions and place attachment in Porto … and wine involvement on destination emotions along with place attachment in a wine tourist behaviour context. This …

Persistent link: https://www.econbiz.de/10014814298

Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Bruwer, Johan; Buller, Courtney; John Saliba, Anthony; … - In: International Journal of Wine Business Research 26 (2014) 2, pp. 97-119

Purpose – The purpose of this study was to examine the loyalty of Japanese consumers to country-of-origin (COO) wine brands and how this affects purchasing behaviour. Design/methodology/approach – A multi-dimensional COO brand loyalty scale was developed containing attitudinal...

Persistent link: https://www.econbiz.de/10014814309

Region-of-origin (ROO) certification as marketing strategy in the South African wine market

A. Engelbrecht, Josias; Herbst, Frikkie; Bruwer, Johan - In: International Journal of Wine Business Research 26 (2014) 2, pp. 139-162

, specifically the certification of region of origin (ROO) on the wine label, in the consumer’s wine purchase decision. In addition … faced with a purchasing decision on its own. However, as part of the composite regional variable, namely, grape variety … examines the impact of ROO as an information cue on consumers’ wine purchase decision-making in South Africa. It is of value to …

Persistent link: https://www.econbiz.de/10014814310

Sociodemographic determinants of the probability of wine consumption in Tenerife (Canary Islands)

Rodríguez-Donate, M. Carolina; Romero-Rodríguez, … - In: International Journal of Wine Business Research 29 (2017) 3, pp. 316-334

Purpose The Spanish wine sector has gained ever greater relevance not only in economic terms but also from a social and environmental perspective. One Spanish region with a deeply rooted history of growing and producing wine is the Canary Islands, and specifically the island of Tenerife. The...

Persistent link: https://www.econbiz.de/10014814338

Motivations of wine travelers in rural Northeast Iowa

Grybovych, Oksana; Lankford, Jill; Lankford, Samuel - In: International Journal of Wine Business Research 25 (2013) 4, pp. 285-309

Purpose – The purpose of this exploratory consumer research study was to examine demographic and behavioral characteristics and motivations of wine travelers on the recently established Iowa Wine Trail in rural Northeast Iowa. An array of data on visitor lifestyles, interests, attitudes and...

Persistent link: https://www.econbiz.de/10014814362